Honeyweb Blog / Ecommerce Website Design
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
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Infographic: 90% Of Aussie Shoppers Transact With Three Or Less Brands Online
A new study by the Commonwealth Bank has found that 90 per cent of Australians who shop online interact with three or less brands and while many retailers are increasing their spend on tech (43 per cent), only 11 per cent are increasing their investment in mobile.
The report, titled Comm Bank Retail Insights, was based on the data of 500 local retailers and some $3 billion worth of online spend. You can read the full report here.
B&T Magazine
bandt.com.au
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Three Last Minute Christmas Tips For Online Stores: SaleCycle Chief Revenue Officer
With just a few weeks until Christmas, savvy Australian online shoppers are avoiding the crowded stores and shopping malls and in a race against time ordering their gifts online, hoping to have them delivered on time. In this opinion piece, Chris Brinkworth, Chief Revenue Officer, APAC for SaleCycle, has some last minute tips to capture your audience.
With Australians set to blow their Christmas budgets by more than $600 million this year, astute shoppers are hoping to save hundreds of dollars by shopping online before the mad rush. And online retailers are holding their breath.
By Karen Terranova
bandt.com.au
Implementing Urgency on eCommerce Product Pages For a 27.1% Lift [Case Study]
You’ve likely read about the effectiveness of urgency before. It’s a commonly used tactic, especially in the eCommerce realm.
This case study shows a specific example of how we got a 27.1% revenue lift by adding urgency to the product page.
![Implementing Urgency on eCommerce Product Pages For a 27.1% Lift [Case Study]](https://www.honeyweb.com.au/uploads/blog/mplementing_Urgency_on_eCommerce_Product_Pages_For_a_27_Lift.jpg)
The 10 Most Common SEO Mistakes E-Commerce Sellers Make
E-commerce continues to grow in popularity around the world, as 44% of online shoppers start their buying process with a search engine.
And as such an important purchase channel, you would think e-commerce businesses are ensuring SEO is their most effective digital marketing tool – but that’s often not the case.
SEO is the fifth most effective digital marketing tool for e-commerce acquisition and retention. Social media, email marketing, and other avenues are more effective all around.
So what’s with the disconnect?
By Andrew Raso
searchenginejournal.com
7 Black Friday and Cyber Monday Landing Page Examples [with critiques]
It’s that time again: Holiday shopping season.
And every business is trying to take advantage of the billions of consumer dollars that will be spent over the next four weeks.
By Eric Sloan
unbounce.com
![7 Black Friday and Cyber Monday Landing Page Examples [with critiques]](https://www.honeyweb.com.au/uploads/blog/7_Black_Friday_and_Cyber_Monday_Landing_Page_Examples.jpg)
Checkout Optimization: How Do Trust Seals Affect Security Perception? [Original Research]
This study, conducted through ConversionXL Institute, is the first of a two-part series exploring security perceptions on checkout pages. We compare the effectiveness of six popular trust badges on an actual checkout page.
This 2-part study looks at a similar issue as our previously published study on “trust symbol perceptions,” but in a specific part of the shopping experience: the checkout page. Since the checkout page is where people share sensitive credit card information, it’s an appropriate place to measure feelings of security and trust.
By: Ben Labay
conversionxl.com
![Checkout Optimization: How Do Trust Seals Affect Security Perception? [Original Research]](https://www.honeyweb.com.au/uploads/blog/Checkout_Optimization_How_Do_Trust_Seals_Affect_Security_Perception.jpg)
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