Honeyweb Blog / Disruption
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There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Australia Wins! We’re The Best At Brand Marketing Automation!
Australia is apparently in a good place when it comes to the automation of brand marketing, with Sam Smith, managing director of ad tech platform TubeMogul, declaring “Australia is actually the most advanced market in the world” to the audience at the Daze of Disruption conference in Melbourne.
Speaking to the audience about the brand marketing and automation landscape, our nation’s sophistication in the space is paramount, “particularly when it comes to video,” he added.
Doing Disruption: Never Fail And Don’t Become A Pickle
Government and disruption might not be the sexiest sounding duo, and yet Sam Hannah-Rankin, director of public sector innovation at the Department of Premier & Cabinet, Victoria, had some surefire tips on being the disrupter for the Daze of Disruption conference in Melbourne yesterday.
1. PAIN IS YOUR FRIEND: Those who want to disrupt industries need to realise there’ll be some pain involved. “Disruption takes a lot more than a good idea,” she said.
Companies Still Hostile About Digital Disruption Will “Sleepwalk Into Irrelevance”: Didier Bonnet
Organisations that choose to either not delve into digital and the various technologies available, or even worse, those that are still hostile towards it, have a bleak future and will “sleepwalk into irrelevance” a digital disruption conference has been warned.
Didier Bonnet, senior vice president and global practice leader digital transformation at consultancy company Capgemini told the Daze of Disruption conference in Melbourne this morning that when it comes to technology evolution, we ain’t seen nothing yet.
Top Tips For Businesses Struggling With This Whole Digital Transformation Thing
In this opinion piece Malcolm Alder from Sydney-based digital strategy firm Orchestrate says businesses struggling with digital transformation would do well to get these two things right…
To drive successful digital transformation it is important to focus on two things. Firstly, common leadership attributes of successful digital projects. Secondly, a deeper look at some aspects of change management that leaders should be mindful of in a digital context.
Aussies Banks & Telcos Aren’t Getting Digital Right Making Them Ripe For Disruption: Survey
Banks and Telcos in Australia overwhelming believe they are doing a good job getting to know their customers. However, new research says their customers disagree rather strongly.
That is on of our key take outs from a new study by Redshift Research and Pegasystems into how well equipped local banks and telcos are for dealing with consumers in an era of ever rising customer expectations.
What “Disrupt” Really Means
Google: Disrupting online advertising. Most people correctly refer to Google as disruptive but don’t understand why. Google’s search algorithm wasn’t disruptive. It was AdWords, its advertising service. In contrast with Yahoo, which required advertisers to spend at least $5,000 to create a compelling banner ad and $10,000 for a minimum ad purchase, Google offered a self-service ad product for as little as $1.
The initial AdWords customers were startups that couldn’t afford to advertise on Yahoo. A five-word text ad offered inferior fidelity compared with a display ad, but Google enabled a whole new audience to advertise online. A classic new-market disruption. Most have forgotten that Google added significant capability to its advertising service over time and then used its much-lower-cost business model (enabled by self-service) to pursue classic Internet advertisers. Thus it evolved into a low-end disruption.
Look Out Adland, Generation Z Is Out To Disrupt Marketing And Advertising
Millennials are old news, a report by media company Sparks & Honey reveals that Generation Z are the group advertisers should be scared of.
The Generation Z 2025: The Final Generationreport examines the Generation Z, those born after 1998, and forecasts their buying habits till 2025. It is hoped this report will allow businesses to better understand and prepare for this next generation.
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