Honeyweb Blog / Disruption
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Common Growth Hacking Myths (and How Growth Actually Works)
You’re familiar with the term “growth hacking”, right? You’ve likely read about how Facebook, Uber, Airbnb, Hotmail, Dropbox, etc. growth hacked their way to mega success.
Those case studies resulted in a widespread shift in thinking. Many marketers became more concerned with 10x growth hacks they read about online than strategy and growth process.
Is growth hacking useless? Absolutely not. Is the way it’s commonly talked about useless? Undeniably.
The Five Secrets Of The Top Digital Transformers (Now No Longer Secret)
The top digital leaders have mastered the ability to operate at genuine scale while not sacrificing agility, according to management thinkers Bain.
A new paper called “Anatomy of a digital forerunner” written by Elizabeth Spaulding, Sarah Dey Burton and Greg Caimi argues, “Business and retail customers alike have come to expect a smooth, omnichannel buying experience whether they are purchasing a pair of socks or a million-dollar piece of construction equipment.”
Banks In Trouble As They Struggle With The Pace Of Digitalisation
In this opinion piece, Andrew Birmingham, the editor of B&T’ssister business site Which-50.com, says bank’s sluggish approach to digitisation has them ripe to be disrupted…
Here it is in such simple terms that even the board of directors at a bank can understand. It’s the Loan Book, Stupid.
By 2020 Half Of All Business Revenue Will Be Digital & Most Are Unprepared
Think of it as the digital majority moment, the point when most revenues are influenced by digital. In the retail sector it’s already true. Now a new report suggests that by 2020 digital will influence 47% of revenues across a wide range of industries according to the study by Forrester research and Odgers Berndtson.
In turn this is drive the global B2B ecommerce market revenues into the stratosphere with Forrester prediction $1.3 trillion in sales with five years.However the grim conclusion of the study’s authors is that most of today’s companies are unprepared for this change. Despite this, executives are hugely optimistic about how digital will change their business according to Nigel Fenwick, writing on a Forrester blog.
Why The Internet Of Things Is The Ultimate Disruptor: A Case Study
The internet of things (IoT) will disrupt global insurance markets according to Accenture. The management consulting firm says “Insurers will need to dramatically reshape their business model, combining insurance with technology, ecosystem services and partners”.
According to the company the IoT is driving a connected, as-a-service economy, and forcing change upon the sector. For their part, the insurers already overwhelmingly agree, with 80 per cent saying they expect the IoT will disrupt their traditional way of doing business.
Uber Set To Disrupt Bus Services With uberHOP
Ride-sharing app Uber has launched a new service called uberHop in Seattle which saves money and time by allowing riders to get picked up in a pre-arranged location (like a bus stop), sharing it with strangers (like a bus), and being dropped off at any point along a predetermined route (exactly like a bus).
When a Seattle rider requests a trip on one of the three routes available, they will be directed to walk a few blocks to meet up with drivers and other passengers.
The Best Bits From Daze Of Disruption!
It was a jam-packed two days down in Melbourne for disruptive conference, Daze of Disruption.
With pens scribbling on paper, lots of noddings of heads and even a few eyes closed during the mindfulness meditation session, we learnt a lot.
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