Honeyweb Blog / Disruption
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Is The End Nigh For The SMH And The Age Print Editions?
There’s been enormous industry speculation that Fairfax may soon stop printing its weekday editions for some time and now its CEO, Greg Hywood, has done little to quash the rumour.
Speaking at the Macquarie Investor conference last Friday in Sydney, Hywood told attendees that the business was looking to print less newspapers and focus more on a 24/7 digital focus.
Marketing Lessons From Travel’s Mega Dose Of Digital Disruption
One industry that’s had more than its fair share of digital disruption over the past decade is the travel business. In this opinion piece, editors at business site www.which-50.com, Andrew Birmingham and Lauren Evans, try to make sense of the ever-changing face of going on vacation…
The travel industry has unmistakably evolved over the last decade due to the development of the web and impact of digital marketing, with many people acting as their own travel agent. The web makes it convenient to research, compare deals, and book your own travel, especially while on the go with a smartphone or tablet.
Seven In 10 Aussies Access News Media On Digital Platforms, And Other emma Stats
Almost three quarters of Australians (71 per cent or 12.7 million) are accessing news media content on digital platforms, such as desktop, smartphones and tablets, according to the latest emma (Enhanced Media Metrics Australia) data* released today.
Print news media continue to maintain a large audience with 13.7 million readers, or 76 per cent of the population. National and metro print news media are read by 11.7 million people each month. One in five Australians read regional print news media while community newspapers reach 4.9 million people a month.
Digital Transformation: Be Prepared For Constant Change
The term Digital Transformation is growing in popularity after the Government’s new found technology and innovation agenda, but few seem to be able to grasp just how dramatic change will be. The ANZ managing director at software company Progress, Craig Law, looks at how fast digital technology disrupted media industries in the past decade, business have only one option: adapt or die.
It’s easy for an organisation to overlook the need for change, but the trend is clear. Silicon Valley based Constellation Research Analyst Ray Wang stated that digital disruption will replace four of the top 10 incumbents in industries, including financial services, hospitality and travel.
Look Out! Your Next Disruptor Isn’t Coming From Where You’d Expect!
In this guest post, David Yockelson the research vice president at tech research firm Gartner, says we often think of ‘disruptors’ as the the likes of Tesla, Uber and Google. But he argues disruption can come from anywhere if you’re not looking for or prepared for it…
When people think about disruptive technology or market disruptors – and stay tuned, Gartner will soon be publishing some interesting, new research about both – they tend to think of Uber, Google (now Alphabet), Amazon and other fairly massive sized (now) companies.
The One Thing Businesses Are Missing When Looking At Their Core Value
There is one absolute gem of advice for any business looking to make it big when it comes to innovation, according to Forrester vice president, research director, Michael Barnes.
Speaking at the Forrester CX Marketing Summit this morning, Barnes asked the audience who was sick of the word ‘disruption’, and to all those who raised their hands offered ‘innovation’ as a different buzzword to cling to.
Mark Scott: “If Newspapers Can’t Charge For Content, That’s Not The ABC’s Fault”
Mark Scott has said it’s not the ABC’s fault commercial TV and newspapers are struggling.
In an extended interview on ABC’s Media Watch, theoutgoing managing director of the ABC told host Paul Barry: “The problems particularly newspapers companies are facing has nothing to do with the ABC or public broadcasters.” To which Barry rebutted saying if the ABC is giving away content for free, of course it’s going to affect the companies.
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