Honeyweb Blog / Disruption
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Is Technology A Disruptor Or An Interrupter?
Change is never ending for the contemporary business. And you can blame technology, says Ben Edwards, vice president at payments company PayPal. Organisations have no choice but to keep pace with the rapidly changing consumers behaviours.
But introducing technology that advances the company without interrupting the core business is challenging.
[B&T Magazine]
Posted byB&T MAGAZINE
Study: 75% Of Businesses Say Digital Transformation Is Their Top Priority
Most senior executives are confident about the success of the digital transformation efforts despite more than 60 per cent saying they still need to make significant organisational changes to reach their goals.
The figures are contained in a study, by the Economist Intelligence Unit (EIU) on behalf of Pegasystems. Furthermore three quarters of respondents said digital transformation is their company’s top strategic priority in 2016, and poor financial performance looms as the top consequence for not meeting this goal.
[B&T Magazine]
Posted byB&T MAGAZINE
ABC Four Corners: Future Proof
Regardless of who wins the Federal election, the major issue facing Australians is the future of work.
There are startling and credible predictions that more than five million Australian jobs will simply disappear in the next 15 years, as a result of technology. That's 40% of the jobs that exist in Australia today.
The evolution of consumer behavior and how to maintain your market share
Consumers are doing more of their own research and purchasing through various channels. Here's how you can stay on top of the game.
Consumers are becoming more and more savvy when it comes to purchasing. Staying on top of trends is obviously of the utmost importance because doing so will help you to stay in touch with your consumers. You'll be able to have a constant, engaged dialogue with consumers that will keep your brand on the top of their mind. Tara Vollmert, senior shopper insights manager at Kimberly-Clark, speaks to iMedia about the importance of a consumer-centric game plan.
By Tara Vollmert
iMedia Connection
Australia’s Media Future: Why We’re Going ‘Off’ TV & Have Lost Trust In The ‘Old School’ Media Players
Aussies increasingly want to get their news from niche sources (think podcasts and docos), 20 per cent of us no longer watch any TV whatsoever, and we’re increasingly distrusting of the ‘old school’ media players.
That’s just a few of the challenging findings of the bi-annual Mind And Mood Report by Sydney-based research firm Ipsos.
[John Bastick]
Posted byJOHN BASTICK
ABC Media Watch: Perfect storm facing digital news
From ad blockers, to Facebook and consumers who refuse to pay. It's the challenge facing digital news and no one's sure what the solution is.
ERIC BEECHER: They are heading towards the cliff and it's not their fault but they are heading towards the cliff really fast ... I think that cliff is, for everybody, is within a year or two or less.
Eric Beecher, Chairman, Private Media
Aussie Banks Warned: Google, Amazon & Facebook Want Your Customers
Andrew Birmingham, editor of business site www.which-50, says there’s increasing evidence the big tech players want to offer mortgages and insurance and supposedly we’re more than happy they pinch our data if it means a better deal…
More evidence, as if any were required that consumers increasingly expect Google, Facebook and other global digital players to move int financial services. This latest research comes from tech giant Fujistu and is based on a survey of 7000 European consumers.
Contact Us
If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!
Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2025 your biggest year yet.
Testimonials
"Honeyweb has been great in assisting us establish a professional website."
Jeff Tidswell
Tidswell Financial Services
