Honeyweb Blog / Digital Strategy
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
3 Influencer Marketplace Tools to Help Locate and Connect with Brand-Relevant Voices
Influencer marketing can turn out to be a pretty lengthy process.
You need to research your niche and find the right social influencers to work with, then you need to check these influencers to ensure they’re a good fit with your brand.
And once you've identified the right ones, then you need to work at building a relationship with them.
By Lilach Bullock
socialmediatoday.com
Honeyweb are your local Influencer marketing experts, contact us to discover how we can help your business.
4 Reasons Why Micro-Influencers Are Key [Infographic]
While it may sound cool to enlist a celebrity or famous influencer with millions of followers to endorse your brand
They may not have what it takes to actually ‘influence’ the behavior of their followers, and shape their perception of your brand.
Are they seen as experts on the particular subject, topic or product field they're sharing with their audience?
By Emma Wiltshire
socialmediatoday.com
Honeyweb are your local brand marketing experts, contact us to discover how we can help your business.
![4 Reasons Why Micro-Influencers Are Key [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_760105339.jpg)
18 Digital Strategy Tips to Consider for 2018
As we kick off 2018, now's a good time for companies to take a look at their digital strategies and try out a few New Years resolutions.
Recently at Ignite Academy, we've been talking a lot about the importance of building a solid strategy.
To get the year off right, we believe a good strategy articulates your business goals, the audience you're trying to reach, and the most cost-effective methods for managing your time and resources.
By Jeff Rum
socialmediatoday.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
Twitter Releases Major Events Calendar for November to Help with Strategic Planning
Twitter has published its latest monthly events calendar, highlighting all the key celebrations and topics that are likely to generate significant tweet attention in November, in order to help marketers prepare their strategies.
A new initiative this year, Twitter’s monthly event calendars are a great reference point for content planning
Providing an overview of the key happenings and seasonal events that are likely to generate the most buzz on the platform, with noted engagement data based on previous events.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Snapchat Increases Lead in Teen Usage According to New Report
While Snapchat has come under increasing pressure from Facebook, and increasing scrutiny from market analysts and investors
There is one key audience segment within which the app is still winning – teen users.
According to new research released by investment firm Piper Jaffray, Snapchat’s now more popular among U.S. teens than ever, rising beyond its previous leading benchmark in their past surveys.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Facebook Is Testing Out Image-Based Search for Related Products
Facebook has been fairly blatantly copying Snapchat’s core features in an effort to stop their audience from migrating across to the ephemeral content app.
But Snapchat isn’t the only social platform Facebook’s been duplicating.
Aside from their Snapchat-like tools, Facebook’s also added in features which are similar to Slack, LinkedIn, Houseparty – basically, Facebook has more capacity and more data than anyone else, and using that, they can effectively challenge any rising technology, should they choose to do so.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Is Overconfidence Killing Your Marketing Effectiveness?
Are you an above-average marketer? Statistically speaking, you probably think so - even if the results of your most recent campaigns suggest otherwise.
Survey after survey has shown that a majority of us think we are exceptional on the road, in the midst of competition, and even between the sheets.
In our own minds, we all tend to be experts and better-than-average performers.
By Randy Milanovic
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Contact Us
If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!
Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2025 your biggest year yet.
Testimonials
"Our newsletter is going really well, so thanks for all your help."
Cheryl Hicks
Vital Body Fitness Centre
