Honeyweb Blog / Digital Strategy
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Beyond The Customer Experience – Why Marketers Need To Consider Total Experience For Digital Success
The old adage ‘the customer is always right’ has a lot to answer for.
For many years, businesses have implemented such a customer-centric approach that they’ve let the experiences of other users take a backseat. Although providing a seamless customer experience should always be a top priority, happy customers are certainly not the only factor driving business growth.
By B&T Magazine
bandt.com.au
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Meta Provides New Insights into the Benefits of General and Narrow Ad Targeting Approaches
Meta has published a new report which looks at the performance impacts of broad, demographic-based targeting for CPG ad campaigns.
Which one performs better, then, comes down to how interest targeting is applied, and according to Meta, ‘overnarrowing’ your audience through interest targeting can significantly impede performance in campaigns.
Which, given that you now have fewer data options for such, seems like a good result for Meta’s ad options, right?
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
The Power of Employee Advocacy, and How to Establish Your EA Program [Infographic]
Does your brand have an established employee advocacy program?
It could be an important consideration - with more people now getting more of their information and insight from social networks
One of the best ways to boost your messaging reach is through your own employees.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local brand marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
10 eCommerce Trends All Online Shop Owners Need to Know in 2021 [Infographic]
Are you looking for ways to improve your eCommerce website?
Want to learn the key trends that will affect your online shop over the coming year?
The team from Oberlo share the stats you need to know in this infographic.
By Mark Walker-Ford
socialmediatoday.com
Honeyweb are your local eCommerce marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
![10 eCommerce Trends All Online Shop Owners Need to Know in 2021 [Infographic]](https://www.honeyweb.com.au/uploads/blog/1_SwFB1o_k1LGprN-XRUZQ8w.jpeg)
Apple Officially Launches New App Tracking Permissions as Part of iOS 14.5
Digital marketers, the day has come.
Apple has officially announced the launch of iOS 14.5, which includes new phone unlock options for people wearing face masks, a range of updated voice options for Siri, and this:
Yes, Apple's controversial new app data tracking prompts are now being rolled out to all iOS devices.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
The State of SEO in 2021 [Infographic]
Whether mobile or desktop, global or local, Google is widely used by consumers.
The search giant is the top referrer on the web, and search remains a reliable marketing channel for growing a business.
Indeed, search overshadows the reach brands are able to get on social media platforms, by a significant margin.
By Chintan Zalani
socialmediatoday.com
Honeyweb are your local SEO marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
![The State of SEO in 2021 [Infographic]](https://www.honeyweb.com.au/uploads/blog/SEO-2021-Trends.jpg)
20 Content Marketing Stats Every Marketer and Business Owner Should Know [Infographic]
Are you planning your content marketing strategy for the year ahead?
Want to learn the basics before launching your next campaign?
The team from SalesIntel share the stats you need to know in this infographic.
By Mark Walker-Ford
socialmediatoday.com
Honeyweb are your local content marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
![20 Content Marketing Stats Every Marketer and Business Owner Should Know [Infographic]](https://www.honeyweb.com.au/uploads/blog/Is-content-marketing-SEO.jpeg)
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