Honeyweb Blog / Digital Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Why Optimizing for Quality Score Still Matters & How to Do It
If you use PPC as part of your digital marketing efforts, you’re probably familiar with the term Quality Score.
It’s an indication of the quality of your keywords, ads, and landing pages, helping you understand how competitive your ads are in the marketplace.
Based on a score of 1-10, with 10 being the very best, the score is available as a column in either your Bing Ads (the company I work for) or Google Ads UIs.
By Christi Olson
searchenginejournal.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
Emotional Marketing: How to be a killer marketer and have a clean conscience
I want to be a good person. Chances are, you do too.
So sometimes it bothers me when people stigmatize marketers as spammers and manipulators for money.
But marketing is a neutral term. It is simply the way we speak to customers. How we use marketing is up to us?
By Linda Johnson
sherpablog.marketingsherpa.com
Honeyweb are your local Emotional Marketing experts, contact us to discover how we can help your business.
The “Foot-in-the-Door Technique,” or When Longer Forms May Work Better
“How can a person be induced to do something he would rather not do?”
Researchers Jonathan L. Freedman and Scott C. Fraser asked that question more than half a century ago.
In their era, it usually meant convincing someone to endure a pitch from a door-to-door salesman.
By Derek Gleason
conversionxl.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
Brands, Don’t Emulate Steve Jobs’ Marketing — Here’s Why
I used to be in a marketing leadership group, and any time we got into a discussion, someone invariably brought up how Steve Jobs did things.
There’s a reason this visionary so often gets mentioned in heated marketing discussions (usually to defend someone’s idea).
He is a huge celebrity. And he was a brilliant, rich world-changer. An innovative genius. But let’s call him what else he was .
By Daniel Burstein
targetmarketingmag.com
Honeyweb are your local brand marketing experts, contact us to discover how we can help your business.
7 Reasons Why Content Needs Amazing Images, Videos & Visuals
Life is about attraction.
Of course, that can be interpreted in a variety of ways. But it makes sense in many realms of day-to-day interactions, decisions, and even pitfalls.
Humans are visual beings. We’re attracted to beauty.
By Sam Hollingsworth
searchenginejournal.com
Honeyweb are your local content marketing experts, contact us to discover how we can help your business.
The Importance of Holiday Marketing in October [Infographic]
Marketers should definitely consider launching their holiday campaigns in October in order to maximize performance and response.
The findings, based on data collected from Adroll's 37,000+ customers, show that over 40% of consumers in the US begin holiday shopping in October
Yet the average CPC is 12% lower than November and December. The average CPM is lower also, which points to some key opportunities for those who are able to get in early with their campaigns.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
![The Importance of Holiday Marketing in October [Infographic]](https://www.honeyweb.com.au/uploads/blog/Holiday-Marketing-Strategies-Social.jpg)
How to Easily Design Social Media Images: 4 Free Tools
Do you create your own social media images?
Looking for easy-to-use graphics tools to design professional-looking visuals?
In this article, you’ll discover four free tools to create images for your marketing.
By Andrew Kunesh
socialmediaexaminer.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Contact Us
If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!
Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2025 your biggest year yet.
Testimonials
"A relevant and well presented email newsletter is the most efficient form of advertising for us. We can track who looked at certain products and then send further printed info and samples to interested customers"
Simon Moore
Evright.com
