Honeyweb Blog / Digital Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
4 Common Digital Marketing Mistakes (and How to Avoid Them4
It's time to re-assess your digital marketing strategies, and ensure your approach is both up to date and relevant for your business.
On top of that, it's worth also assessing whether you're on the right track at all - too often, marketers make some key.
To help you with this, here's a listing of some of the biggest, most common mistakes business owners make in marketing.
By Lucy Rendler-Kaplan
socialmediatoday.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
How to Create a Marketing Campaign That Stands Out
Plenty of us have witnessed a marketing campaign gone wrong.
Remember that recent Pepsi commercial featuring Kendall Jenner trying to settle a Black Lives Matter protest with a can of Pepsi? “How did that actually make it to market?!”
Yet despite some major fails, marketing continues to be the differentiator that sets a brand apart within a crowded market.
By Alexa Hubley
conversionxl.com
Honeyweb are your local campaign marketing experts, contact us to discover how we can help your business.
A four-step framework for gaining customer wisdom and generating marketing results
There are smart marketers everywhere testing many smart ideas — and bad ones.
The problem with ideas is that they are unreliable and unpredictable. Knowing how to test is only half of the equation.
As marketing tools and technology evolve rapidly offering new, more powerful ways to measure consumer behavior and conduct more sophisticated testing.
By Quin McGlaughlin
marketingexperiments.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
7 Page Speed Stats Every Marketer Should Know
If we asked you to describe an effective digital marketing campaign, you might tout the value of strong design, ad targeting, or the benefits of conversion optimization.
But even if your web and landing pages are aesthetically on point, it can mean nothing if you haven’t considered page speed.
For context, if it takes more than three seconds for a page to load,just over half of visitors will leave it.
By Jennifer Pepper
unbounce.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
You Need This 2019 Marketing Calendar & Free Templates!
What separates good marketers from great marketers?
Planning. Now is the perfect time to begin planning for 2019. If you haven’t started yet, it isn’t too late.
Make sure your planning starts with this 2019 marketing calendar (including free templates).
By Anna Crowe
searchenginejournal.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
7 Bold Predictions for Digital Marketing in 2019
It’s that time of year again, folks – time for the annual digital marketing predictions to fill our inboxes just in time for the new year.
Some predictions will be dead on, while others… not so much. Unfortunately, we won’t know if these predictions are any good until this time next year.
That said, it’s not stopping me from making them - here are my thoughts on where we're headed in 2019.
By Chad Pollitt
socialmediatoday.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
SMT’s 2018 Social Media Spending Survey - Part 1: Key Channels of Focus
As you start planning for 2019, it's worth considering the latest trends and shifts in social media budgets
Where businesses are spending their money, where they're seeing the best return and how they plan to approach digital marketing next year.
To help with this, we recently conducted a survey within the Social Media Today community to get some perspective on the latest key trends, and the experiences of our collective community.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
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