Honeyweb Blog / Digital Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
PPC Marketing Strategies To Boost your Results for 2020 (and Beyond)
Pay-per-click advertising can be one of the most effective strategies to drive traffic, brand awareness, and — most importantly — conversions.
But the digital marketing tides are shifting, and PPC marketing strategies that used to work are now falling flat.
New platforms are rising up, and new technologies are on the rise.
By Brad Smith
adespresso.com
Honeyweb are your local PPC advertising experts, contact us to discover how we can help your business.
Marketing is Teaching: 3 examples of high-performance marketing that worked by educating customer
Marketing gets a bad rap. It’s thought of as trickery. Or a way to scam people.
At its heart, though, effective marketing is teaching.
Read on for examples from an addiction treatment center, an aftermarket engine lubricant, and an over-the-counter probiotic.
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
5 Ways SEO & Web Design Go Together
When you’re trying to improve your website’s performance, it’s important to remember that you have to focus on numerous factors simultaneously.
We tend to give all of our attention to one or two important elements while neglecting something else that can turn out to be equally as important.
If you want to do better in the SERPs, it takes more than just SEO.
By Kristopher Jones
searchenginejournal.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
Google’s Desktop Search Results Get a New Look & This Week’s Digital Marketing News [PODCAST]
Google shakes things up on desktop SERPs
Jess tells you about Google’s desktop facelift, featuring more favicons and less-prominent ad labeling.
Chrome is doing away with apps, user-agent strings, and eventually, third party cookies.
By Christine Zirnheld
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
![Google’s Desktop Search Results Get a New Look & This Week’s Digital Marketing News [PODCAST]](https://www.honeyweb.com.au/uploads/blog/ccc.jpg)
3 Ways to Get More Reviews for Your Small Business
No matter how you look at it, reviews play a key role in brand discovery, and should be a key consideration for all digital marketers.
Clearly, online reviews are important - but it's one thing to know you need reviews and another to actually get them.
So how does a small business go about getting more reviews for their products and services?
By Donna Duncan
socialmediatoday.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
4 Lessons We Learned in 2019 (and How Marketers Can Apply Them in 2020)
It’s been a heck of a year, hasn’t it?
Even if you’re still knee-deep in holiday and end-of-year promotions, it makes sense to take time to pause.
Now’s the time to reflect on the challenges, opportunities, and accomplishments of 2019—before the crazy starts up again.
By Colin Loughran
unbounce.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
SEM vs. SEO vs. PPC Defined: What’s the Difference?
I’ve attempted to treat digital marketing terms similarly.
SEM would be the category of marketing through search engines.
The paid (PPC) and non-paid (SEO) channels of SEM would both fall under it in terms of hierarchy.
By Sam Hollingsworth
searchenginejournal.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
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