Honeyweb Blog / Digital Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
8 Essential Tools for Online Reputation Management
Your brand’s reputation affects your business directly - people won’t buy your products if they don’t feel they can trust you.
Or worse, if they feel that others don’t trust you.Let’s not let that happen.
There are practical steps you can take to improve your reputation online. Even better, there are tools that’ll help get you there faster. We’ll go through each of these in detail in a moment.
By Patrick Whatman
socialmediatoday.com
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437 Digital Marketers Went Head-to-Head with a Conversion-Predicting Machine — Who Reigns Supreme?
Being a digital marketer is an exciting gig.
Ad platforms, best practices and tools change at warp speed, meaning you’re always learning and you’re never bored.
As competition stiffens and we spread our time and resources across more and more platforms, it’s harder to get our message seen, and we yearn for the results we once (perhaps) took for granted.
By Amy Wood
unbounce.com
Which pages have a lot of opportunity for improvement? Contact Us!
Top 10 digital marketing predictions for 2017
2016 has been a tumultuous year for a variety of reasons.
Across the digital marketing landscape, fake news distracted us from the real news. We saw Twitter close Vine, and Google shuttered Hangouts and Showtimes, among other products. There were winners in 2016, however, including Snapchat and Instagram. Each year, the Anvil team predicts trends for the following year and evaluates accuracy of predictions from the previous year. This year is no exception. Let's take a look back at our 2016 digital marketing predictions and look ahead to 2017, as seen by the Anvil team.
By Kent Lewis
imediaconnection.com
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News CEO Vents Fury At Google And Facebook’s “Digital Duopoly”
News Corp CEO Robert Thomson (pictured above) has blasted tech behemoths Google and Facebook, labelling them a “digital duopoly” who use their vast power to basically service their own bottom line.
In a speech to the Asia Society in Hong Kong on Wednesday night titled “The Fake, The Faux, The Facts, The Future”, Thomson said Google had used it algorithms to blur the distinction between real and fake news and had created a “dysfunctional and socially destructive” environment for journalists and publishers alike.
By B&T Magazine
bandt.com.au
Global Online Ad Spend To Surpass US$200bn (& TV) In 2017: Zenith
This year will be the first time that more advertising money will be spent on internet than TV globally, according to a new report by Zenith.
The group’s Global Advertising Expenditurereport found that global internet advertising expenditure will grow 13 per cent to US$205 billion in 2017, with the worldwide web to attract 36.9 per cent of all advertising expenditure – up from 34. per cent in 2016.
In comparison, traditional TV advertising spend will total US$192 billion.
By Rochelle Burbury
bandt.com.au
Mark Ritson Slams Adidas’ Decision To Abandon TV Advertising
Provocative marketing guru Mark Ritson has got his knickers in a knot once again following a declaration from Adidas CEO Kasper Rorsted that the sportswear giant would no longer consider TV advertising and shift its budget to digital.
In a recent interview with CNBC, Rorsted revealed that Adidas is moving away from TV commercials and focusing its marketing efforts on digital and social channels in order to target younger potential customers.
“It’s clear that the younger consumer engages with us predominately over the mobile device,” he told CNBC.
By B&T Magazine
bandt.com.au
“What Year Are You Marketing In?” Asks OpenText CMO
“If you’re a CMO and you’re reliant on somebody else to tell you about technology, you’re seriously disadvantaged,” that’s the core message OpenText’s global CMO Adam Howatson drove home to B&T while in Sydney last week.
In town to speak at OpenText’s Innovation Tour, Howatson took time out to speak with B&T one-on-one and share his views on marketing and the marketer of the near future.
Posted by B&T Magazine
bandt.com.au
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