Honeyweb Blog / Digital Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
B2B SaaS Marketing Strategy: 27 Smart Marketing Tools and Tactics
SaaS companies come and SaaS companies go,
I watch closely. Sometimes from the outside. Sometimes from within.
The death rate of SaaS companies can be discouraging, but on the other hand, the long and growing list of mega-success stories in the software subscription business is downright inspiring.
By Barry Feldman
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
5 Key Social Media Takeaways from the 2017 Internet Trends Report
Social media marketing enables businesses to target consumers where they spend the most time online
However to get the most bang for your marketing buck in social, you need stay up-to-date on the latest social media advertising trends, best practices, and consumer expectations.
Thankfully, Mary Meeker of Kleiner, Perkins, Caulfield & Byers (KPCB) hit it out of the park once again with her annual gift to digital marketers: the Internet Trends Report.
By Bernadette Coleman
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
10 Key Insights into the State of Digital Advertising in 2017
Adobe Digital Insight (ADI) recently released their 2017 Digital Advertising Report, which details a number of key trends and data points on the effectiveness of advertising and the state of the advertising industry.
The report is based on over 1.7 trillion visits to 16,000+ websites from January 2014 to January 2017
Online video data from 11 billion plays of TV Everywhere (TVE) data, and 16 billion video ad impressions.
By Drew Beechler
socialmediatoday.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
Do Different Age Groups Prefer Different Content Online? [Infographic]
There have been many reports on the different media consumption habits of each generation
How you need to take that into account when planning on how you’re going to reach your audience, but there’s fewer on how, exactly, each generation is different.
One of the most difficult elements of this is that the Milennial generation, the one that every brand’s so keen to reach, is huge.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![Do Different Age Groups Prefer Different Content Online? [Infographic]](https://www.honeyweb.com.au/uploads/blog/king.jpg)
11 Thank You Page Tips to Help Move Leads Down Your Funnel [Infographic]
You spend time and effort creating content offers like ebooks, presentations, whitepapers, and more
And if you create great personas, do your marketing correctly, and put together an enticing offer, your prospects will share their contact information with you to get it.
In the process, they become leads in your funnel. Then what?
By Bob Carver
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![11 Thank You Page Tips to Help Move Leads Down Your Funnel [Infographic]](https://www.honeyweb.com.au/uploads/blog/sales.jpg)
Which Social Media Platforms Should Your Small Business Choose?
Social media has proven to be one of the best tools out there for digital marketing.
From free accounts to paid advertising, social media is the perfect way to increase the visibility of your company and gain a loyal fan base of followers.
But with so many options out there, it's often hard to choose an area to prioritize.
By Jeff Cole
learn.infusionsoft.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
5 Inbound Marketing Trends You Want to Know About
Inbound marketing strategies have proved immensely successful.
The first search engines didn’t launch until the 90s with 'Archie' (1990), followed rapidly by a host of others, including Yahoo (1994), Google (1995), Ask (1997) and MSN (1998).
It was soon after that Brian Halligan, CEO of Hubspot, coined the phrase “inbound marketing” in 1999.
By Brad Friedman
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
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