Honeyweb Blog / Digital Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Here are 11 Digital Marketing Buzzwords to Know and Love in 2018
Well, it’s 2018, so now's the time to get your marketing plan in place, if you haven't done so already.
To help, we think you'll need to be aware of these marketing buzzwords in 2018.
Don’t worry, they’re not the useless jargon style buzzwords so many people loathe.
By Isabella Andersen
socialmediatoday.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
6 Digital Marketing Blogs You Should Read Every Day
Is your inbox flooded with unread marketing blog subscriptions?
With the few available minutes of your day, you can only afford to read content that proves relevant to you.
I get it, it can be so frustrating when you dive into an article but come away empty handed!
By Katy Lalanne
sendible.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
The 8 Biggest Digital Marketing Mistakes and How to Avoid Them
Whether you are a seasoned digital marketer or a novice, you’ll likely make mistakes
Or already have—as you undertake your programs and campaigns (including those related to channel optimization, social media, metrics, and more).
Learn about the eight most common digital marketing pitfalls and how to avoid or fix them.
By marketo
marketo.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
Why Brands Will Go to Extremes - Lengthwise - With Digital Video in 2018
Marketers will continue to experiment and push boundaries as they look to address growing online consumption.
Brand interest in both long-form and super-short digital video revved up in 2017, a duality that is likely to endure in the months ahead as strategies gel around capturing the attention of online consumers.
In 2017, marketers spent 2x as much on online video than they did on TV ads, according to a recent report from Magisto.
By Kayla Matthews
socialmediatoday.com
Honeyweb are your local digital branding experts, contact us to discover how we can help your business.
4 Essential Digital Marketing Tactics for Multi-Location Businesses [Infographic]
With some 56% of in-store sales now being influenced by digital platforms, it's clear that all businesses need to be putting increased focus on their digital presence
Aligning with evolving consumer discovery behaviors. But how are search behaviors evolving exactly?
What are the latest trends relating to how people are finding products and services that brands need to be aware of?
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Digital marketing experts, contact us to discover how we can help your business.
How to Create a Digital Marketing Predictive Analytics Model
Predictive analytics is the method of using historical and recent data to forecast future events, trends, and behaviors.
In the context of marketing, predictive analytics involves the application of statistical analysis, machine learning algorithms, and analytical queries to structured and unstructured data sets in order to create predictive models.
These models make marketing planning easier than ever by assigning numerical values to represent the likelihood of certain events happening.
By Guy Sheetrit
searchenginejournal.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
7 Tips to Help B2B Businesses Manage Digital Marketing Over the Holidays
This time of year, retailers are extremely busy, both in-store and online.
But for other businesses, the end of the year and the holiday season are different.
For example, we work mostly with technology companies, businesses that offer hi-tech products, technical services, and professional services in support of technology companies.
By Bob Carver
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
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