Honeyweb Blog / Digital Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How a Software Company Leveraged Amazon Web Services to Improve Customer Experience and Enable User
The product itself has a huge impact on marketing of said product.
In our latest article, we take a technical look at optimizing your product so you can increase sales.
Read on (and watch the video interview) to learn how software company BluHorn added more customers by increasing scalability and was able to keep more of them by improving reliability.
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local web marketing experts, contact us to discover how we can help your business.
5 Tips to Streamline Your Accounts Payable
No one loves to handle accounts payable—not even a professional accountant.
First of all, it’s cash going out of your business, not coming in.
And, when you have to sit down and really get in the weeds with the invoices you owe, you can feel like you’re wasting hours of time you should be investing in making money for your business.
By Meredith Wood
infusionsoft.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
Why Content Marketing for Law Firms Doesn’t Have to Be Boring
The legal field often gets a bad rap for being, well, boring. Particularly when it comes to marketing.
Many digital marketers cower at the thought of tackling such a competitive niche and often shy away from any project that has the label “legal” tacked in front of it.
Not only is there the connotation of marketing for law firms being boring, there can be quite a bit of work involved to help your clients rise above their competitors.
By Jason Hennessey
searchenginejournal.com
Honeyweb are your local content marketing experts, contact us to discover how we can help your business.
5 Ways To Improve Email Open and Click-Through Rates
Ask any digital marketing agency and they’ll tell you email marketing is and will always be of utmost importance
Because it’s one of the main ways brands connect with their audience. Email marketing, in particular, is filled with changing trends that need to be considered if you want a winning strategy.
With that in mind, two metrics to keep an eye on are open rates and click-through rates (CTR).
By Matthew Fritschle
infusionsoft.com
Honeyweb are your local email marketing experts, contact us to discover how we can help your business.
WTF Is Thin Content? (And How Do You Fix It?)
WTF exactly is thin content?
New clients who suffer from little engagement or few conversions often ask me this after my agency conducts a content audit.
The short answer?
By Ron Lieback
searchenginejournal.com
Honeyweb are your local content marketing experts, contact us to discover how we can help your business.
Facebook Launches Updated Education Courses for Instagram Marketers
Looking to add Instagram into your digital marketing mix, or get more out of your current on-platform promotion efforts?
The case for the fast-growing platform is pretty compelling - as explained by parent company Facebook:
"More than a billion Instagram accounts worldwide are active each month, and 80% of users follow a business on Instagram.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Lead Nurturing Tested: How slight script tweaks increased response by 31%
When it comes to selling, marketers and salespeople seem to have the subtle, yet overwhelming, desire to put the proverbial cart before the horse.
It’s easy enough to see why: The sale is the goal. It is the macro-yes we are all searching for.
If a lead is generated but fails to close, it’s good for nothing but taking up space in the email database.
By Editorial Staff
marketingexperiments.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
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