Honeyweb Blog / Digital Disruption
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Global Online Ad Spend To Surpass US$200bn (& TV) In 2017: Zenith
This year will be the first time that more advertising money will be spent on internet than TV globally, according to a new report by Zenith.
The group’s Global Advertising Expenditurereport found that global internet advertising expenditure will grow 13 per cent to US$205 billion in 2017, with the worldwide web to attract 36.9 per cent of all advertising expenditure – up from 34. per cent in 2016.
In comparison, traditional TV advertising spend will total US$192 billion.
By Rochelle Burbury
bandt.com.au
Mark Ritson Slams Adidas’ Decision To Abandon TV Advertising
Provocative marketing guru Mark Ritson has got his knickers in a knot once again following a declaration from Adidas CEO Kasper Rorsted that the sportswear giant would no longer consider TV advertising and shift its budget to digital.
In a recent interview with CNBC, Rorsted revealed that Adidas is moving away from TV commercials and focusing its marketing efforts on digital and social channels in order to target younger potential customers.
“It’s clear that the younger consumer engages with us predominately over the mobile device,” he told CNBC.
By B&T Magazine
bandt.com.au
Two-Thirds Of Global Ad Spend in 2016 Was Still Offline (And Why We’re Witnessing The Rise Of Snapchat)
One of the planet’s top tech sharemarket watchers, Mark Mahaney, has told a conference in the US that although the likes of Facebook and Google will continue to soak-up advertising dollars, 66 per cent of current global ad spend actually remains offline (that’s TV, print, Radio and the likes).
Mahaney, who is the MD of the Canadian-based RBC Capital, was speaking about Facebook’s future at the Business Insider’s Ignition conference in New York last week.
By B&T Magazine
bandt.com.au
The Digital Apocalypse Has Arrived! Will 2017 Be The End Of Media In Australia?
In this dramatic guest post, Andrew Birmingham, the editor in chief of Which-50.com, paints a rather dystopic picture for a lot of Australian media, predicting their ad revenues (and business models) are heading in one direction- off a cliff!
Google, Facebook. Facebook, Google, let’s call the whole thing off.
Last week the IAB released its quarterly approximation of online ad spend. It suggested that the shift of budgets into online advertising continues unabated as does the unparalleled migration in media wealth from local players like Fairfax to international dotcoms like Google and Facebook.
Posted by B&T Magazine
bandt.com.au
TV’s Four HorseMEN Attack In Internet Evangelists’ Apocalypse
The slumbering giant of television has awoken and promised to smite its enemies in spectacular fashion at this morning’s reThinkTV Marketing Forum.
In front of a packed house of more than 500 people at Sydney’s Doltone House, TV’s biggest bosses in Australia Paul Anderson, Ten, Hugh Marks, Nine, Peter Tonagh, Foxtel, and Tim Worner, Seven, took to the stage together to show a united front against their common enemy of Internet platforms (mainly Facebook and Google).
By David Hovenden
bandt.com.au
What’s In Store For Digital In The Next 12 Months?
Henry Ford once said, “If I asked the people what they wanted, they would have said a faster horse”, and in this opinion piece, Customer Experience Director at TBWA\Melbourne Billy Loizou explores the trends in digital, and takes a stab at predicting what will be the next big thing for the industry.
Henry Ford in the late 1800’s was a pioneer in the automobile industry. Consider this: By the end of 2017 driverless cars will no longer just be an idea, they could very likely become reality. How does that change our lives and how much more potential time does that unlock between our day-to-day activities.
By Billy Loizou
bandt.com.au
Study: Australian Households Will Have 29 Connected Devices Each By 2020
The Internet of Things (IoT) market in Australia is set to explode to $4b by 2020, according to a forecast by Telsyte. Australian households are expected to have 29 devices connected to the internet by the end of the decade, nearly tripling the current number of 11, the report says.
Telsyte managing director, Foad Fadaghi, said IoT devices are more than just phones and tablets. He says they include; “Smart air conditioners, smart TVs, set top boxes (like apple TV), games consoles.”
By B&T Magazine
bandt.com.au
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