Honeyweb Blog / Digital Disruption
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
ABC Four Corners: Future Proof
Regardless of who wins the Federal election, the major issue facing Australians is the future of work.
There are startling and credible predictions that more than five million Australian jobs will simply disappear in the next 15 years, as a result of technology. That's 40% of the jobs that exist in Australia today.
The evolution of consumer behavior and how to maintain your market share
Consumers are doing more of their own research and purchasing through various channels. Here's how you can stay on top of the game.
Consumers are becoming more and more savvy when it comes to purchasing. Staying on top of trends is obviously of the utmost importance because doing so will help you to stay in touch with your consumers. You'll be able to have a constant, engaged dialogue with consumers that will keep your brand on the top of their mind. Tara Vollmert, senior shopper insights manager at Kimberly-Clark, speaks to iMedia about the importance of a consumer-centric game plan.
By Tara Vollmert
iMedia Connection
Marketing Lessons From Travel’s Mega Dose Of Digital Disruption
One industry that’s had more than its fair share of digital disruption over the past decade is the travel business. In this opinion piece, editors at business site www.which-50.com, Andrew Birmingham and Lauren Evans, try to make sense of the ever-changing face of going on vacation…
The travel industry has unmistakably evolved over the last decade due to the development of the web and impact of digital marketing, with many people acting as their own travel agent. The web makes it convenient to research, compare deals, and book your own travel, especially while on the go with a smartphone or tablet.
Seven In 10 Aussies Access News Media On Digital Platforms, And Other emma Stats
Almost three quarters of Australians (71 per cent or 12.7 million) are accessing news media content on digital platforms, such as desktop, smartphones and tablets, according to the latest emma (Enhanced Media Metrics Australia) data* released today.
Print news media continue to maintain a large audience with 13.7 million readers, or 76 per cent of the population. National and metro print news media are read by 11.7 million people each month. One in five Australians read regional print news media while community newspapers reach 4.9 million people a month.
Digital Transformation: Be Prepared For Constant Change
The term Digital Transformation is growing in popularity after the Government’s new found technology and innovation agenda, but few seem to be able to grasp just how dramatic change will be. The ANZ managing director at software company Progress, Craig Law, looks at how fast digital technology disrupted media industries in the past decade, business have only one option: adapt or die.
It’s easy for an organisation to overlook the need for change, but the trend is clear. Silicon Valley based Constellation Research Analyst Ray Wang stated that digital disruption will replace four of the top 10 incumbents in industries, including financial services, hospitality and travel.
Common Growth Hacking Myths (and How Growth Actually Works)
You’re familiar with the term “growth hacking”, right? You’ve likely read about how Facebook, Uber, Airbnb, Hotmail, Dropbox, etc. growth hacked their way to mega success.
Those case studies resulted in a widespread shift in thinking. Many marketers became more concerned with 10x growth hacks they read about online than strategy and growth process.
Is growth hacking useless? Absolutely not. Is the way it’s commonly talked about useless? Undeniably.
The Five Secrets Of The Top Digital Transformers (Now No Longer Secret)
The top digital leaders have mastered the ability to operate at genuine scale while not sacrificing agility, according to management thinkers Bain.
A new paper called “Anatomy of a digital forerunner” written by Elizabeth Spaulding, Sarah Dey Burton and Greg Caimi argues, “Business and retail customers alike have come to expect a smooth, omnichannel buying experience whether they are purchasing a pair of socks or a million-dollar piece of construction equipment.”
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