Honeyweb Blog / Digital Disruption
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Incredibly Important: WORD OF MOUTH Marketing & REVIEWS
We are sure word of mouth is still very important to the success of your business as it is to mine
But as mentioned earlier, Digital Disruption has even changed how word of mouth now works.
Before the internet, if a friend had a good experience and talked about your business, the next time we needed your product or service, we would simply go to your business.
By Honeyweb Ebook
honeyweb.com.au
Honeyweb are your local social marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Technology & Digital Disruption has Changed Business forever!
The thing that we love about online marketing
And the technology underlying it is that we can track and measure everything we do.
Proven research therefore guides everything we do, not our opinion. This means that we get results for our customers.
By Honeyweb Ebook
honeyweb.com.au
Honeyweb are your local social marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Adidas says it’s ditching TV advertising because young people engage with the brand on mobile
Adidas chief executive Kasper Rorsted told CNBC on Wednesday that the sports apparel brand has turned its back on TV advertising.
Rorsted explained the company is looking to boost its ecommerce revenues from €1 billion ($US1.06 billion) in 2016 to €4 billion ($US4.25 billion) by 2020 — and Adidas wants to use digital channels to get there.
By LARA O'REILLY
businessinsider.com.au
More evidence of digital disruption, are you ready to reach where your customers actually are? Contact Us to discover how!
More Evidence of Digital Disruption with Ten placed into administration
TROUBLED free-to-air broadcaster Network Ten has been placed into voluntary administration after its billionaire backers walked away.
The network was widely expected to enter administration today, after it emerged yesterday that Ten shareholders Lachlan Murdoch, Bruce Gordon and James Packer decided against guaranteeing a new $250 million loan to replace the existing $200 million overdraft, which needs to be repaid to Commonwealth Bank in December.
By Frank Chung
news.com.au
Are you still using old advertising methods? Contact Us to discover why online marketing is more cost effective!
State of the Nation 2016 > Small Business Digital Engagement in Australia (Study)
How Australian Small Businesses Are Performing in the Digital Economy.
The digital world opens up huge opportunities for small businesses, which holds the potential for generating billions of dollars in economic growth and reducing unemployment in the country.
It is absolutely imperative for small business owners to understand that digital engagement is not a luxury, but an absolute necessity for their success and long-term survival.
By NetStripes 2016
netstripes.com
Honeyweb are a specialist online marketing agency offering a complete online marketing solution with a focus on performance. Contact us today and let's discuss some ideas.
SA businesses need help to embrace the power of digital
Digital technologies could transform small business in South Australia, but a slow uptake could threaten our economic future, writes Tania Tonkin.
In 2015, PwC launched a report, Small Business:Digital Growth, showing if Australian small businesses embraced internet and mobile technologies, they could produce an extra 49 per cent of private sector output over the next decade. The modelling showed South Australia could earn a $2.7 billion boost to the economy, with more than 47,000 businesses set to gain from digital strategies.
By Tania Tonkin / dmca
indaily.com.au
News CEO Vents Fury At Google And Facebook’s “Digital Duopoly”
News Corp CEO Robert Thomson (pictured above) has blasted tech behemoths Google and Facebook, labelling them a “digital duopoly” who use their vast power to basically service their own bottom line.
In a speech to the Asia Society in Hong Kong on Wednesday night titled “The Fake, The Faux, The Facts, The Future”, Thomson said Google had used it algorithms to blur the distinction between real and fake news and had created a “dysfunctional and socially destructive” environment for journalists and publishers alike.
By B&T Magazine
bandt.com.au
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