Honeyweb Blog / Digital Advertising
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Digital Advertising Platforms Throwdown: Which One Should You Use?
So, you want to reach a broader target audience and have decided to give digital advertising a try.
But, where do you get started? Which one -of the several digital advertising platforms- should you pick?
Is there one platform that will work better for your industry or your audience?
By Brad Smith
adespresso.com
Honeyweb are your local digital advertising experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
New Research Shows the Average Rates that Influencers Charge for Sponsored Posts
Influencer marketing has become a key digital advertising option in recent times
With the rise of Instagram, in particular, driving increased demand for more specialized content expertise.
The reason that Instagram has lead to an increase in demand for influencer services is due to the visual focus of the platform.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Influencer marketing experts, contact us to discover how we can help your business.
Not Impressed With Impressions: Let’s Focus On Real Business Outcomes In Digital Advertising
It’s a strange world we live in when digital advertising
The one media channel where accountability and measurement are supposed to be more accurate and exact than anywhere else – is perhaps the murkiest of all when it comes to results.
Sure, we can wax lyrical about clicks and impressions until we are blue in the face, but I am talking about genuine results and business outcomes, such as sales, ROI or true engagement.
By B&T MAGAZINE
bandt.com.au
Honeyweb are your local Digital Advertising experts, contact us to discover how we can help your business.
Original Programming is Set to Make a Big Splash on Social Media
Recent announcement that Snapchat is diving into more original news programming in partnership with NBC.
We’re seeing more and more investment dollars being put into custom content. Don’t expect that to slow down anytime soon.
NBC has hired 30 new staff members to run the twice daily (at 7 AM and 4 PM on weekdays, 1 PM on weekends) news program titled, “Stay Tuned.”
By Justin Kerby
socialmediatoday.com
Find the short and long format episodic shows here! Contact Us!
News CEO Vents Fury At Google And Facebook’s “Digital Duopoly”
News Corp CEO Robert Thomson (pictured above) has blasted tech behemoths Google and Facebook, labelling them a “digital duopoly” who use their vast power to basically service their own bottom line.
In a speech to the Asia Society in Hong Kong on Wednesday night titled “The Fake, The Faux, The Facts, The Future”, Thomson said Google had used it algorithms to blur the distinction between real and fake news and had created a “dysfunctional and socially destructive” environment for journalists and publishers alike.
By B&T Magazine
bandt.com.au
Global Online Ad Spend To Surpass US$200bn (& TV) In 2017: Zenith
This year will be the first time that more advertising money will be spent on internet than TV globally, according to a new report by Zenith.
The group’s Global Advertising Expenditurereport found that global internet advertising expenditure will grow 13 per cent to US$205 billion in 2017, with the worldwide web to attract 36.9 per cent of all advertising expenditure – up from 34. per cent in 2016.
In comparison, traditional TV advertising spend will total US$192 billion.
By Rochelle Burbury
bandt.com.au
Mark Ritson Slams Adidas’ Decision To Abandon TV Advertising
Provocative marketing guru Mark Ritson has got his knickers in a knot once again following a declaration from Adidas CEO Kasper Rorsted that the sportswear giant would no longer consider TV advertising and shift its budget to digital.
In a recent interview with CNBC, Rorsted revealed that Adidas is moving away from TV commercials and focusing its marketing efforts on digital and social channels in order to target younger potential customers.
“It’s clear that the younger consumer engages with us predominately over the mobile device,” he told CNBC.
By B&T Magazine
bandt.com.au
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