Honeyweb Blog / Design
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Unlock the Secret to Small Business Success on Facebook with These Winning Content Strategies
At Honeyweb, we are acutely aware that small businesses face an uphill battle when it comes to creating a thriving Facebook content strategy.
With scarce resources and time constraints, it can prove to be a daunting task to establish and sustain a Facebook presence that delivers results in terms of engagement and leads.
In this all-encompassing guide, we will divulge our top-notch tips for crafting a triumphant Facebook content strategy that can help your small business flourish on this social media platform.
By Steven Hamilton
Honeyweb Online Marketing Solutions
Honeyweb are your local SEO blog marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Is your website mobile friendly?
Did you know there are almost as many mobile phone users (6.8 billion) as there are people living on the planet (7 billion)?
Have you considered whether your website is mobile user friendly?
Were you aware that Google's search algorithms favour websites that work well on mobile phones?
If not, why not?!
When a website translates well onto a mobile device, more traffic is directed to that business, thus resulting in performance boosts.
The ease of a website's use is often the most important quality a mobile site can have.
Criteria essential for a "mobile friendly" website include text size, line and link spacing and content fitting across the mobile's screen.
Test your website's mobile friendliness with Google here
Click here to speak to the experts today about perfecting your mobile friendly website, and see the benefits prevail.
Working Hard Doesn’t Matter If You Don’t Know What You’re Doing [Rant]
We all know that you have to work your butt off to get anywhere. Same with conversion optimization.
In order to get results you could be proud of, you need to put in the effort and hours. But how are you spending that effort?
![Working Hard Doesn’t Matter If You Don’t Know What You’re Doing [Rant]](https://www.honeyweb.com.au/uploads/blog/Working_Hard_Does_Not_Matter.jpg)
How To Visualize A/B Test Results
You may be wondering, “why should I make my own visualization of my A/B test results?”
The thing is, these tables and graphs are comprehensible when you – a data driven analyst – take a look at them. However, if you’re the manager that bumps into them as a screenshot in an email or presentation document, then they aren’t that clear at all.
The Science of Familiarity: How to Increase Conversions by Being Completely Unoriginal
Familiarity has a major impact on our decision-making process, whether we realize it or not. That means it has a major impact on conversions as well.
Understanding the different psychological theories behind familiarity will lead to better UX / design, copy and calls to action.
Ignorant No More: Crash Course on A/B Testing Statistics
Reality check: the level of statistical literacy is pretty poor in CRO world. A major portion of your test results are probably invalid.
While testing tools are getting more sophisticated, blogs are brimming with ‘inspiring’ case studies, and experimentation is becoming more and more common for marketers – statistics know-how is still severely lacking.
Study: Good Design Is Good For Business
A new analysis by the Design Management Institute, a Boston-based nonprofit focused on design management, puts numbers to what design junkies suspected all along: in the past 10 years, design-driven companies outperformed the Standard & Poor's 500 a stock market index of 500 large publicly traded companies by 228%.
These companies included Apple, Coca-Cola, Ford, Herman Miller, IBM, Intuit, Newell Rubbermaid, Nike, Procter & Gamble, Starbucks, Starwood, Steelcase, Target, Walt Disney, and Whirlpool. All that money these companies put into smoother user experiences, beautiful branding, and innovative advertising apparently paid off.
Contact Us
If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!
Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2025 your biggest year yet.
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