Honeyweb Blog / Database
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Why Your Database is Your Most Valuable IP (Internet Protocol)
In Sharon Williams' opinion, your company’s database not only plays a crucial role in your success, it’s the single most important asset you own
If you have started a business or you work for a company, your personal database remains your very own intellectual property.
It is unique to you and should be protected and nurtured.
After all, if all goes belly up in your business or your career – heeding a few privacy opt-in or employment laws – you can open up tomorrow and transact with all those who already know, value and trust you.
Read more here. Source: Sharon Williams
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Why Collecting Data Is the Most Important Part of Lead Generation
Conversions are important to marketers. (Duh.)
But focus on them too closely and you have the marketing equivalent of a one-night stand; you lose customers and sales because your lead gen is geared towards scoring a conversion without any mind paid to building long-term relationships with customers.
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