Honeyweb Blog / Customer Value Optimization
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How to Master Customer Value Optimization
What do Amazon’s Jeff Bezos and Costco’s Jim Sinegal from Costco have in common?
They both have a history of focusing on the lifetime value of a customer rather than chasing short-term profits.
If you want to be a leader in customer loyalty and grow your business for the long term, Customer Value Optimization is key.
By Valentin Radu
cxl.com
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