Honeyweb Blog / Customer Retention
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
28 Experts Share Social Care Predictions for 2017: Part 1
Social media is the first marketing channel where customers can actually talk back. This is a new concept for traditional brand marketers, who are used to being able to completely control the brand message with TV and print advertising that is akin to shouting with a megaphone. Consumers have a choice – and a voice – on social media; they don’t have to listen to brands, and they're free to “talk back”, making it a two-way conversation. This shifts the power from the brand to the consumer, and consumers today expect to be able to engage with brands wherever and whenever they want. A brand’s response (or lack thereof) plays a big role in customer satisfaction and loyalty.
I asked 27 social media and customer service experts three questions about what happened in social care in 2016 and what might be coming in 2017. Their responses – along with my own – will be shared in three different posts, starting here with the first question:
"Why do social media marketers need to care about customer service?"
By Dan Gingiss
socialmediatoday.com
5 Customer Service Tips Every Company Should Know
In the age of the digital customer, delivering differentiated customer service has become a strategic imperative.
Statistics show that 78% of customers have ended a business relationship because of bad customer service, while it's also estimated that it costs a company six to seven times more to acquire a new customer than it does to retain an existing one. And that’s just the beginning – there are plenty of reasons why companies should invest in strong customer service.
Here are five tips every company should implement to exceed customer support expectations:
By Caitlin Zucal
socialmediatoday.com
Mastering The Give-to-Get Ratio: What You Must Give To Get Consumers’ Trust (And Business)
In this guest post, Manish Bahl (pictured below), senior director, Centre for the Future of Work at Cognizant, says taht brand/consumer trust is a quid pro quo that needs to be handled delicately…
What makes you trust someone? Maybe it’s because you’ve known them for a long time, or their personality and behaviours make them seem trustworthy. Maybe it’s because you know that they trust you and you feel like you can trust them as a consequence.
[B&T Magazine]
Posted byB&T MAGAZINE
5 Ways Content Underpins Outbrain’s Customer Retention Strategy
It takes more than coupon clippings and reward points to win over today’s consumers — they’re looking for value that goes beyond monetary incentive.
Businesses that know how to engage their customers and provide unconditional value will be the ones that foster a long-term relationship with their community.
The best ways to create repeat customers
I wouldn't blame you if, at first glance, you tilted your head and did a Scooby-Doo at this headline. Marketing surely can help generate interest and trial. But doesn't the product itself drive repeat purchases? I mean, you didn't see a lot of repeat Yugo owners. However, even great products need marketing help to achieve loyalty and drive repeat purchases.
The best products don't need (much) advertising to sell the first product, let alone create repeat customers. Look at Huy Fong's famous Sriracha hot sauce. Or Costco. Both are cult or near-cult brands that essentially do no advertising. However, that doesn't mean they aren't smart marketers. Is the product you're marketing day-in and day-out a cult brand favorite? It's more likely you're in with the other 99 percent of us, and as a result, marketing and advertising are both vital to the success of the brand(s) you work with. So how do we use marketing and advertising to drive success and loyalty?
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