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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

The Zen of Headline Writing

The headline is the molecular unit of optimization.

If you can write a good headline, you already have a good understanding of the fundamental principles of marketing. 

Learn the series of micro-yes(s) your headline should elicit from the customer before they reach the call-to-action.

By Linda Johnson
marketingexperiments.com

Honeyweb are your local content marketing experts, contact us to discover how we can help your business.

The Zen of Headline Writing

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Facebook Adds New CTA Stickers for Page Stories

Facebook Stories hasn't yet become an essential element of the on-platform experience, though usage of the option is growing.

Sure, Stories are growing faster on Facebook's other properties (Instagram and WhatsApp), but the company still sees Stories. 

And Facebook's keen to work with that trend - whether it's an actual trend or they have to make it one.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.

Facebook Adds New CTA Stickers for Page Stories

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Missed Call to Action Conference 2018? Get the Top Takeaways, Speaker Videos, and More

Ah, they grow up so fast.

The fifth annual Call to Action Conference has now come and gone and it was a helluva time, as always.

Having been at Unbounce for 4 years now, I’ve seen CTAConf grow from a grassroots sproutling with 300 attendees to a 1,000-person event taking over the Queen Elizabeth Theatre.

By Hayley Mullen 
unbounce.com

Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.

Missed Call to Action Conference 2018? Get the Top Takeaways, Speaker Videos, and More

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3 Facebook Ad Types That Improve Sales

Want to improve your sales using Facebook ads? Looking for different ad formats to try?

Capitalize on Initial Awareness With a Facebook Carousel Ad.

In this article, you’ll discover how three Facebook ad types can help you better present your products and drive sales.

By Charlie Lawrance
socialmediaexaminer.com

Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.

3 Facebook Ad Types That Improve Sales

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Landing Pages : What We Learned From Analyzing Over 750,000 Facebook Ads

Landing pages are a gateway to your success.

They introduce visitors to your company, your site, your product or service, and the benefits you offer.

Your ad’s job is simple: it needs to catch the eye, communicate your offer, promise to deliver it, gain users’ trust and intrigue them enough to click.

By Animalz
adespresso.com

Honeyweb are your local website marketing experts, contact us to discover how we can help your business.

Landing Pages : What We Learned From Analyzing Over 750,000 Facebook Ads

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Data-Driven Ways to Choose Effective CTAs for Your Display Ads

Not every digital marketer has a Coca-Cola ad budget.

In fact, I’ve never worked with a client who could spend crazy amounts of money on persona and audience studies.

But, it’s never bothered me much because I really don’t need big studies. I can get some good data for free in Google Analytics, and you can too.

By Joe Martinez 
unbounce.com

Honeyweb are your local digital advertising experts, contact us to discover how we can help your business.

Data-Driven Ways to Choose Effective CTAs for Your Display Ads

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How to Write Effective CTAs on Social Media: A Guide for Marketers

Do you recall the last time you were compelled to sign up for a free one-month trial or download a guide?

That was an effective call to action, or a CTA.

A good CTA can do wonders in the marketing world—it can drive more visitors to your content, generate sales, and increase leads and conversion rates.

A CTA prompts the reader to do something—sign up for a subscription, download an e-book, attend an event, click for more information, and so on.

It’s about providing your reader with an actionable task, most often appearing as a button, in-text link, or an image, answering the question “Now what?”

Thanks to Kaylynn Chong from Hootsuite, you can now learn exactly how to produce effective CTAs, including 13 comprehensive tips on the topic.

Access the full blog post here. Source: Kaylynn Chong

Click here to learn how Honeyweb Online Marketing will create the ideal CTA for your business through Conversion Centred Design. Don't hesitate to contact us today by clicking here

How to Write Effective CTAs on Social Media: A Guide for Marketers

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Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2025 your biggest year yet.

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