Honeyweb Blog / Cpa
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Improve Your CPA to Make the Most of Your Marketing Budget
Marketers talk a lot about getting customers, but not so much about what it costs.
Nowadays, achieving growth and gaining new audiences solely through organic search is tough, so most marketers supplement these with pay-per-click (PPC) ads.
Paid ads are a smart move, but you’ve gotta invest in them the right way. Otherwise, you’re just throwing money right out the window.
By Josh Gallant
unbounce.com
Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Google Dispels Rumors About Bid Strategy Changes
Google confirms that Target ROAS & Target CPA aren't going away but are being grouped within other bid strategies.
Google’s Developer blog about bid strategy updates spurred some controversy when it was misinterpreted to indicate that two smart bidding strategies were going away.
Here's how you can continue to use them.
By Amy Bishop
searchenginejournal.com
Honeyweb are your local Google marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Facebook Marketing: Interest-based audience generates 40% lower CPA than lookalike audience
Marketing intern: “So how does it work exactly?”
Do we marketers really understand how algorithms and other marketing technology work?
But just knowing something is algorithmically assembled or AI-driven is no guarantee that it will produce the best result.
By DanielBurstein
marketingsherpa.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
Display Ad Optimization: How to lower your CPA consistently with the right copy and imagery
What if you had a methodology that could help you consistently lower your cost per acquisition (CPA) just by changing the copy and images in your ads?
Flint McGlaughlin dissects a simple heuristic that the MECLABS team uses to optimize the messaging in display ads.
Watch the video to learn how to optimize your ads and lower your CPA consistently.
By Linda Johnson
marketingexperiments.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
5 Effective Ways to Reduce Your Google Ads CPA
If you ask Google how to lower your cost-per-acquisition (CPA) inside Google Ads you won’t get a straight answer.
You may read through a series of articles on how to do Target CPA bidding, but that still won’t arm you with hands-on, proven strategies to lower your CPA.
Target CPA bidding will help advertisers who use Google Ads to get as many conversions as they can for their set budget, but it won’t necessarily help them save money.
By Chandal Nolasco da Silva
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
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