Honeyweb Blog / Copywriting
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
A Legendary Copywriting Formula 4 U [PODCAST]
This simple formula will help you delight readers and attract qualified customers… every time.
In this episode of the Call to Action podcast, we explore how to write amazing landing page copy.
![A Legendary Copywriting Formula 4 U [PODCAST]](https://www.honeyweb.com.au/uploads/blog/A_Legendary_Copywriting_Formula_4_U.jpg)
How to Craft Headlines That Draw People to Your Content
Do your headlines capture the attention of the right people? Need some good ideas to enhance your headlines?
A great headline gets your audience to stop, read and share your content.
In this article you’ll discover four ways to craft stronger headlines to engage your readers.
Why These Words Make Copywriting Experts Cringe (Podcast)
If copy is such an important part of persuading prospects to convert, why do marketers toss around cliché terms like “world-class” and “breakthrough” on their landing pages?
On this episode of the Call To Action podcast, we chat with Henneke Duistermaatof Enchanting Marketing about her recent blog post and her disdain for certain overplayed marketing terms.
No one wants to feel like they’re being sold to – Henneke discloses which words you’re better off avoiding if you want to write copy that converts.
4 Truths About Human Nature Every Marketer Needs to Know Before Writing a Word of Copy
Writing effective landing page copy isn’t just about nailing a really clever pun.
It’s about understanding that real people are responsible for every click on your landing page. Have a look at your most recent landing page. Are you leveraging any psychological triggers in your copywriting to motivate your prospects to take action? Good ol’ social proof and urgency? Or – *gasp* – none at all?
Here are four psychological triggers that will help you write landing page copy that motivates your prospects to take action.
Your Advanced Guide to Copywriting for Conversion (Free Ebook)
No matter how beautiful your landing page is, it's the actual words on the page that persuade prospects to click.
If you've ever struggled to write high-converting landing page copy, then you need to read our new ebook. It won't just make you a better writer – it'll make you a smarter marketer and a cooler human being.
Copywriting: Brevity is the soul of marketing
Copy that communicates succinctly with customers is often a last thought in copywriting, making relevance a true casualty of your effort to connect with customers.
Read this MarketingExperiments Blog post about an email experiment featured in a recent Web clinic that increased clickthrough 27%.
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