Honeyweb Blog / Copywriting
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Write Copy People Will Actually Read
You’ve found your way to this article, but you probably won’t read it start to finish.
You’ve read the stats. According to Copyblogger, 80% of people will read a headline, but only 20% read the body. 38% of people who click on a site will leave before engaging with the content at all. People will share copy, effectively vouching for its quality, when they’ve only read 25% of it.
Copywriting: 5 proven discoveries that strengthen copy
Great copy isn’t about writing beautiful prose; it’s about knowing what to say to your prospects, when to say it and how to say it so they immediately become engaged, stay engaged and ultimately buy whatever it is you’re selling.
Pretty words and design don’t matter as much as understanding what your prospects are thinking, what they expect during each stage of the buying process and then giving that to them. That’s why MarketingExperiments has dozens of clinics focused on helping you write subject lines, headlines, body copy and more to help you achieve that. We call it “aligning copy with customer thought sequences.”
Strengthen Your Copy in 35 Minutes: Proven strategies to boost the effectiveness of your words
As marketers, we are under constant pressure to quickly pump out copy, often under seemingly impossible deadlines. Without always having the time to test, how can we give our copy the best chance of actually being effective?
Copy is the lifeblood of our marketing campaigns, and is the most powerful medium for informing prospects and customers about the value of our products or services. If we aren’t writing effective copy, we risk confusing prospects or losing them altogether.
The Power of Vulnerability in Copywriting [PODCAST]
Good copywriters aren’t afraid to put themselves out there. They write from the heart and let their true voice shine through in their work.
But being authentic shouldn’t come at the expense of writing clear, helpful copy. So how do you make your boss and clients happy without sacrificing your voice?
![The Power of Vulnerability in Copywriting [PODCAST]](https://www.honeyweb.com.au/uploads/blog/The_Power_of_Vulnerability_in_Copywriting.jpg)
How to Write Copy for More Than One Audience on a Page
When you’re putting together copy for a website you may not have the luxury of only having to speak to one audience. In fact, you may have multiple audiences you need to address.
Which means you’ve got a juggling act on your hands. Who is most important? What if both audiences require equal attention? How do you write copy that attracts more than one audience on a page without confusing your messaging?
Copywriting: See immediate lifts by applying these 5 principles to your headlines
Creating a more effective headline is one of the easiest ways to make a significant lift in any experiment — it doesn’t require teams of developers or the latest technology to make happen.
What it does take, however, is applying the five key principles of effective headlines.
So Bad They’re Good: Use the 7 Deadly Sins for More Persuasive Copy
I stood on my building’s front steps, freezing, digging through my purse. I don’t know why. I didn’t know where my keys were, but I knew they weren’t in there.
Eventually I gave up and sat on the freezing stoop, angry at myself and whoever made me lose my keys. While I waited for the locksmith to arrive, I searched for and ordered a tracker to attach to my keys to avoid this annoyance in the future.
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