Honeyweb Blog / Copywriting
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
When Jargon Converts (and When It’s Just Cheesy)
When writing copy for a landing page, especially for a B2B site, do you write in plain language that everyone can understand or do you use technical jargon?
Most common wisdom has said that jargon doesn’t work in copy, but that’s a blanket statement that may not always be true. There are certain times when jargon is totally appropriate. There are also times (many of them) where jargon is straight up cringy.
Is Egocentric Copy Alienating Your Prospects?
Do you know what the most common advice is for people trying to make new friends? Stop talking about yourself and ask about the other person.
People love to talk about themselves, so by giving into the other person’s desire to do so, you come across as ultimately likeable.
Well guess what? The same is true of landing page copy.
What Types of Content Should You Create? [Infographic]
Do you know what types of branded content to create?
An overwhelming percentage of companies now utilize some form of content marketing, we know this from the annual research that Content Marketing Institute, MarketingProfs, and their partners conduct for both B2B and B2C, and present annually as Benchmarks, Budgets, and Trends. Companies are pursuing content marketing more voraciously than years past: 76% of B2B and 77% of B2C marketers are creating more content than they did a year ago.
![What Types of Content Should You Create? [Infographic]](https://www.honeyweb.com.au/uploads/blog/What_Types_of_Content_Should_You_Create.jpg)
Product Marketing is the New Content Marketing [PODCAST]
Your customers don’t care that you think your product is better than the competition.
But they do care about consuming delightful, in-depth content that will make them better at their jobs… which raises the question: is it possible to educate your audience with highly useful content without tiptoeing around what you actually sell?
![Product Marketing is the New Content Marketing [PODCAST]](https://www.honeyweb.com.au/uploads/blog/Product_Marketing_is_the_New_Content_Marketing.jpg)
Hook ‘Em: The 4-Point Approach to Writing an Effective Blog Post for Your Business
Never before has there been a better time to reach consumers directly.
But the bar to reach them has also never been higher, with two million blog posts published each day. People today are completely overwhelmed with choices. (And we know what happens when consumers are faced with too many options.)
16 Copywriting Mistakes You’re Probably Making (and How to Fix Them)
Day in and day out, you’re surrounded by copy. You’re watching TV commercials, you’re seeing PPC ads in your search results, you’re visiting SaaS pricing pages, you’re shopping online for a new office printer… the list is endless.
It’s easy to look around and think, “Yeah, I could have written that.” Whether you’re just getting started with copywriting or you’ve already written a few dozen landing pages, it’s important to know that copywriting mistakes are not few and far between.
3 Brilliant Copywriting Formulas for Crafting More Persuasive Landing Pages
You know that telling a story is a great way to write high-converting landing page copy. Thing is, you might not fancy yourself much of a storyteller. As much as you appreciate a good tale, when you go to spin one yourself, your words fall flat (and so do your conversions).
But what if there was a formula you could follow to piece together a compelling narrative that’s sure to resonate with your ideal customer? Better yet, what if there was an entire toolbox of formulas you could use?
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