Honeyweb Blog / Conversions
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
7 Page Speed Stats Every Marketer Should Know
If we asked you to describe an effective digital marketing campaign, you might tout the value of strong design, ad targeting, or the benefits of conversion optimization.
But even if your web and landing pages are aesthetically on point, it can mean nothing if you haven’t considered page speed.
For context, if it takes more than three seconds for a page to load,just over half of visitors will leave it.
By Jennifer Pepper
unbounce.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
READ FULL ARTICLEOptimizing Mobile Forms for More Conversions—and a Competitive Advantage
Done right, optimized mobile forms can deliver more than an increased conversion rate:
They can become a competitive advantage—a reason users choose to fill out a form on your site.
Consider the number of interactions it takes to book a room on Hotel Tonight compared to its competitors, something Luke Wroblewski highlighted in his talk on mobile design:
By Derek Gleason
conversionxl.com
Honeyweb are your local conversion marketing experts, contact us to discover how we can help your business.
READ FULL ARTICLEValue Proposition: How to find the best expression of your value
The value proposition “why” — why should customers choose your product — can be answered in 100 different ways. But how do you determine the most effective answer?
Often, it is determined in a conference room with a rigorous debate amongst leaders and experts.
But experts do not have the answers to this question — only your customers do.
By Shaniah McGlaughlin
marketingexperiments.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
READ FULL ARTICLEThe “Foot-in-the-Door Technique,” or When Longer Forms May Work Better
“How can a person be induced to do something he would rather not do?”
Researchers Jonathan L. Freedman and Scott C. Fraser asked that question more than half a century ago.
In their era, it usually meant convincing someone to endure a pitch from a door-to-door salesman.
By Derek Gleason
conversionxl.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
READ FULL ARTICLEWTF Is Thin Content? (And How Do You Fix It?)
WTF exactly is thin content?
New clients who suffer from little engagement or few conversions often ask me this after my agency conducts a content audit.
The short answer?
By Ron Lieback
searchenginejournal.com
Honeyweb are your local content marketing experts, contact us to discover how we can help your business.
READ FULL ARTICLEHow to Curate Sitelinks to Increase Conversions
If you rely on search engine traffic, conversion optimization starts beforevisitors get to your site. Why? Sitelinks.
For most sites, a brand query (e.g. “king arthur flour”) generates sitelinks—links from other pages on your site that appear below the main link, typically the homepage.
For mobile searches, those sitelinks may be expandable, allowing users to browse multiple levels of your site, all before clicking a link.
By Derek Gleason
conversionxl.com
Honeyweb are your local Conversion marketing experts, contact us to discover how we can help your business.
READ FULL ARTICLE50 Tips to Help You Generate More Conversions from Your Website [Infographic]
A strong opening summary to this new infographic from Prospect Agent, which outlines a range of tips to help you boost your website conversions, and generate better bottom line results.
There's a heap of helpful tips worth considering, ranging from layout, design, content notes and CTAs.
It's definitely worth taking a look - check out the full infographic below.
By Mark Walker-Ford
socialmediatoday.com
Honeyweb are your local website marketing experts, contact us to discover how we can help your business.
READ FULL ARTICLEContact Us
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