Honeyweb Blog / Conversion
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Landing Page Optimization: Testing Green Marketing Increases Conversion 46%
Green marketing is a tactic built on the premise that environmental preference will hopefully equal customer preference.
But does green marketing truly have an impact on customer purchase behavior?
In today’s MarketingExperiments Blog post, we’ll take a look at an experiment that was featured in a recent Web clinic that put green marketing to the test.
By John Tackett
marketingexperiments.com
Honeyweb are your local website marketing experts, contact us to discover how we can help your business.
Conversing With The Customer: Beware Of Using Too Many Nouns
Not long ago, I wanted to upgrade my phone. To begin my research, I went to a webpage that I’d visited many times before.
Right in the center of the white, nearly empty page was one word — APPLE. Ten minutes later, I joined 90 million other satisfied customers as the proud owner of an iPhone.
As a marketer, Apple’s minimalistic marketing may be appealing to you, and you might even be tempted to try a similar approach. But here’s the catch.
By Linda Johnson
marketingexperiments.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Landing Page Optimization: 5 Factors That Lead To (And Prevent) Conversion
How to improve conversion rates on your own landing pages and in your own funnels.
Is there a methodical way to increase conversion?
While marketing has tended to be dominated by the marketer with the “golden gut” or the star direct response copywriter, have developed methodological processes to improve quality and consistency.
By Daniel Burstein
marketingexperiments.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
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