Honeyweb Blog / Conversion
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Conclusions Precede Decision: 2 case studies that teach the most effective way to amplify conversion
Data is about working backward through a customer’s behavioral traces into their decisions.
These decisions are based on conclusions customers make from observation sets that we, as marketers, present to them.
McGlaughlin shows case studies about landing page optimization for a mattress brand and pricing strategy for a software as a service.
By Linda Johnson
marketingexperiments.com
Honeyweb are your local website marketing experts, contact us to discover how we can help your business.
150 Experiments on the Call-to-Action: Six psychological conditions that hinder our results (Part 2)
This is part two in our series about effective call-to-action strategies that increase your webpage’s performance.
We did a meta-analysis of 150 of our experiments to determine six common cognitive conditions in the minds of webpage visitors regarding the call-to-action that hurt conversion.
We'll show you how to improve your call-to-action by mitigating these negative responses with strategic overcorrection methods.
By Linda Johnson
marketingexperiments.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
Google Ads For Local Businesses: 3 Smart Ways to Generate More Sales
You know that local searches drive sales and that 80% of local searches result in a conversion.
So why your Google Ads for local business campaigns don’t get the results you expect?
Because driving local sales with Google Ads is about a lot more than geolocation targeting.
By Brad Smith
adespresso.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
6 Types of User Behavior to Track on Your Website & the Tools to Do It
We work hard in our roles whether in SEO, paid search, or other aspects of digital and broader marketing trying to get people to our websites.
Websites are focal points for our messaging and getting our audiences to take key actions that we can monetize.
There are distinct categories of user behavior and we can dig into and specific tools to make our lives easier working to evaluate and improve each of them.
By Corey Morris
searchenginejournal.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
The High-Performance Landing Page: 3 ways to maximize conversion with the power of coherence
We have been living in the age of random for awhile now.
It’s popular to wear a hodgepodge of patterns, listen to unrelated ideas in song lyrics, go to “random” places, visit “random” people.
Although living a random existence may be a popular postmodern construct, it does not serve the marketer who needs to create a high-converting landing page.
By Linda Johnson
marketingexperiments.com
Honeyweb are your local website marketing experts, contact us to discover how we can help your business.
Ecommerce Guidelines: Images
Proper product display is a key component of a satisfying user experience.
Great product images can also bring clarity to what the website is offering, and more clarity brings about a higher chance of conversion.
8 guidelines for ecommerce images:
By conversionxl
conversionxl.com
Honeyweb are your local Ecommerce marketing experts, contact us to discover how we can help your business.
Facebook Marketing: Interest-based audience generates 40% lower CPA than lookalike audience
Marketing intern: “So how does it work exactly?”
Do we marketers really understand how algorithms and other marketing technology work?
But just knowing something is algorithmically assembled or AI-driven is no guarantee that it will produce the best result.
By DanielBurstein
marketingsherpa.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
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