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Honeyweb Blog / Conversion Psychology

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Lies Your Designer Told You (or Data vs Design)

Designers versus data more than ever deserves its place in the pantheon of great conflicts.

Android vs. iOS, Social Media Marketing vs. Results, Athens vs. Sparta, the Doctor vs. Daleks, Auburn vs. Alabama, and Fox News vs. reality. We make this out to be some great collision of disciplines when in fact they are not opposites and they can and should work together.

Lies Your Designer Told You (or Data vs Design)

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10 Conversion Psychology Resources That Will Make You a Smarter Marketer

Smart marketers know that conversion rate optimization is important.

We run A/B tests to test our assumptions, but we’re sometimes left to wonder what it is about the winning variation that just makes it convert better.

It doesn’t have to be a mystery. The beauty of CRO is that it’s grounded in human psychology. Yep, the stuff you learned about in school.

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