Honeyweb Blog / Conversion Psychology
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
6 Ways to Use Clarity to Improve Your Conversion Rate
Marketers struggle with clarity of their value proposition. And it’s hurting your conversions in surprising ways.
Let’s say you just started using a new SaaS product. Who do you think would be able to explain the product to you more clearly: an engineer, a marketer or a customer service representative? You’d think the person who helped bring the product to life (the engineer), right?
His definition, however, would likely be more detailed and complex, thus, more difficult for you, a first-time user, to understand.
A/B Testing Mastery: From Beginner To Pro in a Blog Post
A/B testing for all the content out there about testing, huge amounts of people still mess it up. From testing the wrong things to running the tests incorrectly, there are lots of ways to get it wrong.
Here’s what we’ll cover in this guide:
Behind Every Click, There’s a Person [PODCAST]
Every marketer (and their mom) knows the importance of running campaigns that are data-driven.
But if you’ve got your head down optimizing for conversions, you can become blinded by that data and forget that behind every click, there’s a person.
![Behind Every Click, There’s a Person [PODCAST]](https://www.honeyweb.com.au/uploads/blog/Behind_Every_Click_Theres_a_Person.jpg)
Here’s Why Your Customers Click, And How To Get Them To Click More
In this opinion piece, Simon O’Day, vice president of global for Emma, an email marketing software and services company, delves into customer’s minds to tell us what the deal is behind clicking.
Many modern marketers share the same overarching goals: Connect with the audience and prompt its members to take meaningful action. In the digital world, meaningful action usually means a click of the mouse (or tap on the screen), which leads to a conversion. However, optimising the call-to-action (CTA) button is often overlooked.
Retention Optimization: How to Increase the Value of a Conversion
Are you familiar with the expression, “The most valuable customer is the one you never lose”?
In the CRO industry, it’s easy to focus on simply converting more leads all day, every day. More visitors to the landing pages, more emails submitted, more phone numbers captured, etc.
7 Poisonous Conversion Optimization Myths
Every industry is plagued by myths, misunderstanding and half truths and conversion optimization is no different.
This is especially true in any marketing-related field, partially because there are no universal practices and partially because content marketers are rewarded for producing highly shareable and linkable content (not always 100% accurate content).
The Science of Familiarity: How to Increase Conversions by Being Completely Unoriginal
Familiarity has a major impact on our decision-making process, whether we realize it or not. That means it has a major impact on conversions as well.
Understanding the different psychological theories behind familiarity will lead to better UX / design, copy and calls to action.
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