Honeyweb Blog / Conversion Psychology
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
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The Complete Guide to Writing Product Descriptions That Convert
Most product descriptions are awful. Or worse, non-existent.
Product copy and product descriptions seems like such minor parts of a website in the grand scheme of conversion optimization, so many brands brush it off. But for companies doing it right, writing excellent product descriptions is a great way to sprinkle brand personality in a place that most people don’t expect it.
In fact, some companies do product copy so well that it’s almost a feature of the product itself.
By: Alex Birkett
conversionxl.com
Honeyweb are your Local conversion content experts, contact us to discover how we can help drive more sale from your online shop.
Infographic: 90% Of Aussie Shoppers Transact With Three Or Less Brands Online
A new study by the Commonwealth Bank has found that 90 per cent of Australians who shop online interact with three or less brands and while many retailers are increasing their spend on tech (43 per cent), only 11 per cent are increasing their investment in mobile.
The report, titled Comm Bank Retail Insights, was based on the data of 500 local retailers and some $3 billion worth of online spend. You can read the full report here.
B&T Magazine
bandt.com.au
Honeyweb are your Local eCommerce experts, contact us and let's get you selling online.
Your Landing Page Needs an Ultimate Reason to Maximize Conversion (Live from MarketingSherpa Summit 2017)
In this fantastic blog post, Flint McGlaughlin, Managing Director, MECLABS, lectured on the value proposition.
“A value proposition is an ultimate reason,” he said. “It is the answer to the question posed in the customer’s mind, ‘If I am the ideal customer, why should I purchase from your organization rather than any of your competitors?'”
If the answer to that question is not an ultimate reason, your business or product does not deserve to exist. If someone else can serve your set of ideal customers better, then you are simply surviving on pockets of ignorance.
Honeyweb use these conversion centred design principals so if you want to get more out of your online marketing, contact us today.
UX or Design - Where should marketers invest?
There is a problem with the question in the headline above. The problem is it implies a zero-sum game. If you focus on UX or focus on design, you lose either way.
The key to any successful message is the combination of the two in service to the customer.
In this video, our Managing Director, Flint McGlaughlin, talks about the false dichotomy inherent in the question of UX vs. design.
By Paul Cheney
marketingexperiments.com
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