Honeyweb Blog / Conversion Psychology
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Optimizing a Low Traffic Site for a 13.5% Uplift [Case Study]
What do you do when you have a low traffic site? Can you still run A/B tests? Well, it depends what you qualify as a low-traffic site. You need to have some volume, of course. And there’s higher risk involved without the surplus of data.
But sometimes you can still test. While it’s easier to test when you have a million visitors a month and a thousand sales a day, that’s a luxury not a lot of small businesses and startups experience. But of course, we all want to optimize our sites and make data driven decisions. So how is it possible?
![Optimizing a Low Traffic Site for a 13.5% Uplift [Case Study]](https://www.honeyweb.com.au/uploads/blog/Optimizing_a_Low_Traffic_Site_for_a_13.5_Uplift.jpg)
How Do UX Professionals View Conversion Optimization?
It’s always fun to find out what others think about what you do.
In regards to conversion optimization, we’re of the belief that UX is a big part of our process and that great UX leads to more conversions. But how do UX people view conversion optimization? What do they think it is, and how do they think it fits into the organizational context with UX?
To find out, I talked to a few dozen UX practitioners. I learned that their perceptions of conversion optimization were close, but not always aligned, with how we believe it to be.
The 4-Hour Website Optimization Challenge: What Would the Experts Do?
As marketers, the clock always seems to be against us.
So when it comes to conversion optimization, most of us simply don’t have enough hours in the day to plan and execute a proper strategy, even if we do have the necessary skills and resources in place.
This led our team to a simple question: Is it possible to generate a sustainable lift for a website in just a few hours?
How To Use Priming To Improve UX
Watch the trailer for The Hateful Eight, and then fill in the blanks:
K I _ _
Because of priming, you’re most likely to spell k-i-l-l because of the violent images in the video clip. You’re highly unlikely to fill in the blanks to spell k-i-s-s or k-i-n-d, or anything else really. Priming is a popular strategy to influence human behavior, and it’s one that has been studied extensively for quite a while.
Is Egocentric Copy Alienating Your Prospects?
Do you know what the most common advice is for people trying to make new friends? Stop talking about yourself and ask about the other person.
People love to talk about themselves, so by giving into the other person’s desire to do so, you come across as ultimately likeable.
Well guess what? The same is true of landing page copy.
How To Increase Perceived Value (and Charge More)
Perception isn’t always the same thing as reality, even when it comes to something as supposedly objective as your product’s value.
In fact, the perceived value of your product is fairly malleable. There are countless studies as well as anecdotes that support the notion that you can tweak small things to increase your product’s value perception.
Lessons Learned from Year 1 of the Call to Action Podcast [PODCAST]
The first year of becoming a parent is a rollercoaster of emotions, from terror to pure joy and everything in between. You can’t sleep, you don’t have time to eat and you go from laughing to crying in mere seconds. But in the end it’s all worth it, because like every proud parent, your podcast’s achievements become your own.
Nope, that wasn’t a typo. We’re talking about a different kind of baby, one you can download on iTunes.
![Lessons Learned from Year 1 of the Call to Action Podcast [PODCAST]](https://www.honeyweb.com.au/uploads/blog/Lessons_Learned_from_Year_1_of_the_Call_to_Action_Podcast_PODCAST.jpg)
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