Honeyweb Blog / Conversion Psychology
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Why Your Online Shop Front Is Just As Important As Your Bricks And Mortar
In this opinion piece, Michael Jenkins, CEO of Shout! Web Strategy, says online is now just as important as bricks and mortar for retailers, however, the two should still be treated as separate beasts…
Back in the 80s, 90s and even the early 2000’s an article like this wouldn’t have existed. Fast forward to 2016 and many, if not most, businesses have an online shop front – this is increasingly important given Australians spent roughly $19.2 billion on online retail in the 12 months to February 2016 (source: NAB).
9 Conversion Rate Optimization Principles to Get You Started (If You Can’t Test)
According to Google Trends, the term “conversion rate optimization” is an official “breakout”, meaning “searches for that phrase have jumped by +5,000 percent” over the last few years.
While this proliferation of all things CRO is good news for the industry, it does have one painful drawback.
For most websites, the biggest barrier to CRO lies it one of its most fundamental commandments: thou shall test.
The Silent Landing Page Conversion Killer (And How to Stop It)
When creating a landing page, you’ve likely wondered, “How much copy should I include?” — a question to which copywriters usually reply, “Well, that depends…”
And it really does depend on the complexity of your offer and about a billion other factors. Crafting concise copy is tough, so it’s only natural that many landing pages contain too many details.
How to Find Correlative Metrics For Conversion Optimization
When you’re doing conversion optimization, one of the hardest parts is finding opportunity areas to optimize. Finding places people are dropping out is important in setting up a prioritized testing plan.
Equally valuable is finding activities that correlate with higher customer success – whether that be RPV, LTV, or whatever metric you’re optimizing for. But how do you find these correlative metrics?
The Case Against Negative and Fear-Based Headlines
Content marketers everywhere are guilty of purposefully trying to scare the heck out of their readers.
“You’re making these mistakes! You’re doing it wrong. You’re wasting time and money. Your competitors are beating you!”
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What 6+ Years of Landing Page Optimization Taught Oli Gardner
What happens when you’ve seen more landing pages than anyone on the planet?
Well, for one, you start noticing poor and positive marketing experiences all over the web. And then you start noticing optimization tactics at play in the real world, too, like when you’re shopping for a blender or using a poorly-designed bathroom sink.
But you also learn a heck of a lot about marketing.
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