Honeyweb Blog / Conversion Psychology
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
3 Ways to Use Psychology in Your Social Media Marketing
Looking for ways to connect with fans on a deeper level? Have you thought about using psychology in your marketing?
Implementing basic psychological marketing principles in your social media activities can help you attract, engage, and form emotional bonds with your target audience.
In this article, you’ll discover three ways to use psychology in your social media marketing.
5 Factors Making Your Site More (or Less) Credible
Who are you more likely to trust to tell you the truth: a preschool teacher or a used car salesman? A firefighter or a magician? A child or a politician?
Some people are simply deemed more or less credible based on surface-level factors. The same is true for websites. [Tweet It!]
You have to know what makes your site the child or the politician.
Optimizing Your Hero Image To Boost Conversions (With 26 Examples)
The design of your website is more important for conversions than you think.
First impressions matter, and a good way to make one is with a hero image that complements your value proposition. But what’s a hero image, really, and how do you make them work for you?
What’s a Hero Image? A hero image is defined as “a large, featured image or series of images prominently displayed on the homepage.
18 Scarcity Examples That Can Boost Sales
It’s a cultural trope to “want what you can’t have,” but it’s also a principle based in decades of psychological research. That principle, scarcity, is incredibly powerful in marketing, persuasion and conversion optimization (when done right).
The problem is, if you don’t do it right, it’s pretty meaningless (or worse, you trigger a psychological backfiring and hurt sales).
6 UX Mistakes You’re Probably Making (and How to Fix Them)
Have you ever wished for a tap to call button on a mobile site? Or struggled to tap a tiny link? Have you ever wondered what would happen after you clicked a button on a site? Or, worse, wondered what to do next on a site?
If you answered yes to any of those questions, you’ve experienced a UX mistake. They’re more common than most people realize. Why? Perhaps it’s the curse of knowledge, ego or laziness. Whatever it is, it’s paramount that you learn to avoid (or fix) these mistakes.
Because a bad UX means fewer conversions. Undeniably.
When Jargon Converts (and When It’s Just Cheesy)
When writing copy for a landing page, especially for a B2B site, do you write in plain language that everyone can understand or do you use technical jargon?
Most common wisdom has said that jargon doesn’t work in copy, but that’s a blanket statement that may not always be true. There are certain times when jargon is totally appropriate. There are also times (many of them) where jargon is straight up cringy.
Psychological Backfiring: What No One Tells You About Neuromarketing
You’ve read about color psychology, system one and two, emotional persuasion, etc. I know you have because it’s everywhere. It’s on KISSmetrics, Forbes, Entrepreneur, Inc., Help Scout, HubSpot… you name it. Hell, we’ve covered some of these topics ourselves.
Why? Well, because many psychological triggers do, in fact work. But there’s another side to using psychology online that almost no one is talking about: backfiring.
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