Honeyweb Blog / Conversion Psychology
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Homepage Optimization: 5 Marketing blind spots that inhibit conversion (and how you can correct them
In this video, Flint McGlaughlin, Founder and Managing Director, MECLABS Institute, talks about the blind spots inherent in the InnocareHealth homepage and how to correct them.
We all have blind spots. Some of us more than others. But if we’ve learned anything from the last 100 years or so of marketing and advertising, it’s that marketers have some of the worst blind spots imaginable.
By Paul Cheney
marketingexperiments.com
Checkout Optimization: How Do Trust Seals Affect Security Perception? [Original Research]
This study, conducted through ConversionXL Institute, is the first of a two-part series exploring security perceptions on checkout pages. We compare the effectiveness of six popular trust badges on an actual checkout page.
This 2-part study looks at a similar issue as our previously published study on “trust symbol perceptions,” but in a specific part of the shopping experience: the checkout page. Since the checkout page is where people share sensitive credit card information, it’s an appropriate place to measure feelings of security and trust.
By: Ben Labay
conversionxl.com
![Checkout Optimization: How Do Trust Seals Affect Security Perception? [Original Research]](https://www.honeyweb.com.au/uploads/blog/Checkout_Optimization_How_Do_Trust_Seals_Affect_Security_Perception.jpg)
A Quick Primer on B2B Conversion Optimization
Conversion optimization is a little different if you’re in B2B.
Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea.
By: Alex Birkett
conversionxl.com
Where’s the Best Place to List Ecommerce Product Benefits?
Where should you list your benefits on an ecommerce product page? Through ConversionXL Institute, we used eye-tracking to test different locations for a list of benefits and see the effectiveness of placement.
We used a product page of the Australian beauty supply retailer Adore Beauty.
By: Ben Labay
conversionxl.com
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Why visuals are so important in content marketing and five ways to do them well
Human beings are wired for visual content. Learn how you can meet the challenge of creating eye-catching images and videos.
For millennia we’ve used visual cues to understand the world around us and relied on imagery to communicate complicated ideas quickly and clearly. As a result, our brains typically process visual information 60,000 times faster than text.
So, if your audience is human, your content marketing needs to be visual. Studies have shown thatpeople will retain 65% of information if it includes a relevant image – compared to only 10% without – and introducing an image into a piece of content increases understanding from 70% to 95%.
socialmediatoday.com
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