Honeyweb Blog / Content Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The Science of Familiarity: How to Increase Conversions by Being Completely Unoriginal
Familiarity has a major impact on our decision-making process, whether we realize it or not. That means it has a major impact on conversions as well.
Understanding the different psychological theories behind familiarity will lead to better UX / design, copy and calls to action.
5 Ways Content Underpins Outbrain’s Customer Retention Strategy
It takes more than coupon clippings and reward points to win over today’s consumers — they’re looking for value that goes beyond monetary incentive.
Businesses that know how to engage their customers and provide unconditional value will be the ones that foster a long-term relationship with their community.
Social Media Strategies that will Boost Your Business
Learn how to start creating, implementing and measuring your social media strategy to grow your brand.
In this webinar, we’ll explore how you can establish business goals and objectives, create a content strategy, and measure your social media engagement.
Facebook and Twitter User Behavior Changes: New Research
Is your business on Facebook and Twitter? Have you considered sharing news with your audience?
Research indicates that people are using Facebook and Twitter for more than connecting with friends and brands. They’re now looking to these platforms for updates on current events.
How to Boost Your Engagement With Visual Content
Do you want more engagement on your social channels? Have you considered using visual content?
There are easy-to-use tools and tactics you can use to create visual content that attracts viewers and engages them. In this article you’ll discover how to use visual content to boost engagement.
The State of Social Media Marketing
Of all the marketing channels available today, social media continues to be a top choice for many brands. Despite the fact that organic reach has become increasingly difficult over the years, social media remains a very effective option for marketers. However, a lot has changed since social media was first introduced over a decade ago. Lots of new options are available for marketers.
Content marketing agency JBH [Opens in a new window] , in collaboration with Smart Insights and SimilarWeb, reviews the top social channels for brands
Facebook Introduces Signal for Facebook and Instagram
Signal for Facebook and Instagram is “a free discovery and curation tool for journalists who want to source, gather, and embed newsworthy content from Facebook and Instagram, across news, culture, entertainment, sports and more–all in one place.”
We’ve heard from journalists that they want an easy way to make Facebook a more vital part of their newsgathering with the ability to surface relevant trends, photos, videos, and posts on Facebook and Instagram for use in their storytelling and reporting.
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