Honeyweb Blog / Content Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The 5 Skills Every Content Marketer Must Have [PODCAST]
Jobs in print media may be drying up, but content marketing has created thousands of jobs for writers.
On this new playing field, what exactly does it take to set yourself apart from the army of other content marketers? According to Demian Farnworth of Copyblogger, it takes great determination, a healthy dose of usability knowledge…and a whole lot of caffeine.
![The 5 Skills Every Content Marketer Must Have [PODCAST]](https://www.honeyweb.com.au/uploads/blog/The_5_Skills_Every_Content_Marketer_Must_Have.jpg)
How to Write Copy for More Than One Audience on a Page
When you’re putting together copy for a website you may not have the luxury of only having to speak to one audience. In fact, you may have multiple audiences you need to address.
Which means you’ve got a juggling act on your hands. Who is most important? What if both audiences require equal attention? How do you write copy that attracts more than one audience on a page without confusing your messaging?
Digital Storytelling: When Art and Science Connect Emotions
Brands are increasingly focusing on digital storytelling. It’s part necessity as geting the attention of consumers is harder and storytelling is an other way of engaging people that proves to be effective.
This doesn’t mean that storytelling in marketing is new of course.
How to Write Headlines That Convert
Key discoveries from a meta-analysis of 15 years of behavioral research
A first impression is essential when getting to know something unfamiliar – such as a person, a new place or a book. Why would a website be any different?
Copywriting: See immediate lifts by applying these 5 principles to your headlines
Creating a more effective headline is one of the easiest ways to make a significant lift in any experiment — it doesn’t require teams of developers or the latest technology to make happen.
What it does take, however, is applying the five key principles of effective headlines.
Email Marketing: 5 test ideas for personalizing your email campaigns
Personalization is not new to email marketing; but has it lost some of its appeal with marketers?
Only 36% of marketers said they dynamically personalize email content using first names in subject lines and geo-location, according to the MarketingSherpa 2013 Email Marketing Benchmark Report. The report also revealed that only 37% of marketers segment email campaigns based on behavior.
6 Unbreakable Rules of Social Media Marketing
Feel like you’re making social media marketing mistakes you can’t reign in? Don’t worry: we’ve all been there.
Sometimes we just need a list of ground rules hanging above our desk to remind us what to do and what not to do.
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