Honeyweb Blog / Content Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Product Marketing is the New Content Marketing [PODCAST]
Your customers don’t care that you think your product is better than the competition.
But they do care about consuming delightful, in-depth content that will make them better at their jobs… which raises the question: is it possible to educate your audience with highly useful content without tiptoeing around what you actually sell?
![Product Marketing is the New Content Marketing [PODCAST]](https://www.honeyweb.com.au/uploads/blog/Product_Marketing_is_the_New_Content_Marketing.jpg)
16 Copywriting Mistakes You’re Probably Making (and How to Fix Them)
Day in and day out, you’re surrounded by copy. You’re watching TV commercials, you’re seeing PPC ads in your search results, you’re visiting SaaS pricing pages, you’re shopping online for a new office printer… the list is endless.
It’s easy to look around and think, “Yeah, I could have written that.” Whether you’re just getting started with copywriting or you’ve already written a few dozen landing pages, it’s important to know that copywriting mistakes are not few and far between.
The Only Two Goals That Matter For Content Marketers In 2016
The Christmas break is now a distant memory for most of us, and as we begin to get back up to speed it’s worth having a think about where to focus in the year ahead. Richard Parker, managing partner and strategy director at content marketing agency Edge, shares what two things content marketers should focus on in 2016.
I don’t want to call these ‘trends’ they’re more strategic imperatives for content marketers in 2016. And it’s very deliberately not a long list. I’m a firm believer in setting goals that are achievable, not creating long lists that are just fantasy.
The No-Shortcut Approach to Building a Credible Content Marketing Strategy [PODCAST]
“New year, new me” is a phrase I’m sure you’re all hearing lately. For those who actually need to restructure their content teams or strategies this year, that phrase might be ringing especially true. But how do you figure out which changes will bring about the biggest benefits?
Our content strategist, Dan Levy, nerded out with Jay Acunzo of NextView ventures about the different ways to grow a high-performing content team, and why developing a credible content strategy is hard work, but absolutely necessary. Plus, hear Jay talk about his issue with the growth hacking trend.
![The No-Shortcut Approach to Building a Credible Content Marketing Strategy [PODCAST]](https://www.honeyweb.com.au/uploads/blog/The_No-Shortcut_Approach_to_Building_a_Credible_Content_Marketing_Strategy.jpg)
What’s Ahead for Content Marketing in 2016?
Storyation co-founder and head of content Lauren Quaintance gets out her crystal ball to predict what will happen in content marketing in Australia in 2016.
It’s December which means it’s time for the inevitable predictions about the year ahead. Since we launched our content agency Storyation more than two years ago we’ve seen things move at lightning speed.
How to Create a Fan Content Campaign in 7 Easy Steps
Have you considered collaborating with your fans? Do you know how to create a user-generated content campaign?
When you include fans in your Fan Content you not only increase brand awareness and reach, but also collect great content that can be repurposed to achieve other business goals.
In this article you’ll discover how to run a successful user-generated content campaign for your business in seven steps.
Content Marketing: How to break through the clutter and connect with individuals
“One of the most important things to remember is that the people you’re trying to reach are being freaking bombarded all day long,” said Mel Robbins, best-selling author, top TED speaker and CNN commentator.
Daniel Burstein, Director of Editorial Content, MarketingSherpa (sister company of MarketingExperiments), sat down with Mel at the MarketingSherpa Media Center at &THEN to discuss how marketers can use content marketing to better connect with customers.
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