Honeyweb Blog / Content Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Website Not Working As It Should? Behold, It’s The Four Cs of Testing
In this guest post, Ben Fettes (Pictured below), senior strategic consultant at Oracle Marketing Cloud, shares his four top tips to ensure any website gets the clicks and avoids the bounces…
When it comes to successful marketing, it’s never a case of taking a set-and-forget approach. The most effective campaigns are those that are closely monitored, tested and tailored optimised to ensure they are having the maximum impact.
[B&T Magazine]
Posted byB&T MAGAZINE
Building Your 2016 Content Strategy [Infographic]
In the modern, internet age, we're constantly being bombarded with advertisements. The sheer frequency of ad exposure has left many numb to the ads they see, the “recommendations” they hear, even the “studies” they read. Whenever they recognize sponsored content, people are bound to turn their heads, which means that many traditional digital marketing efforts often go to waste.
This is where content marketing steps up big time. By providing your target audience with something they want to see, in a format that keeps them interested, you're can turn engagement into a serious ROI. This infographic from ZenContent outlines some key elements and considerations in developing a solid content marketing strategy.
![Building Your 2016 Content Strategy [Infographic]](https://www.honeyweb.com.au/uploads/blog/Building_Your_2016_Content_Strategy.jpg)
Create a Data-Driven Content Strategy in 1 Day [INFOGRAPHIC]
If you’re a content writer, you might think that data analytics isn’t relevant to you (I know I did). But you’d be wrong. Data and content are actually a match made in heaven. If you collect the right data, you can find out what type of content resonates with your audience, isn’t that a writer’s ultimate goal?
By developing a data-driven content strategy, you are ensuring the content you’re producing is relevant to your current readers as well as your prospects (who may not know who the heck you are). Plus, the chances are high your competitors already have a data-driven content strategy, so creating one for your business is just, well, good business.
By Amy Wood
Unbounce
![Create a Data-Driven Content Strategy in 1 Day [INFOGRAPHIC]](https://www.honeyweb.com.au/uploads/blog/Create_a_Data-Driven_Content_Strategy_in_1_Day.jpg)
Is Your Content Marketing Pants? Not Anymore With These Top 10 Tips
In this opinion piece, Jacqueline Burns, head of the B2B marketing agency Market Expertise, argues a lot of businesses get their content marketing wrong because they basically don’t know what it is in the first place…
A newly appointed CMO recently asked for my opinion about his firm’s content marketing. He was surprised when I questioned whether his new employer understands the meaning of the term.
How To Create Content Marketing That Actually Matters
Content marketing is all well and good, but if you’re just churning out irrelevant clutter, you might as well not be doing it at all, says Jon Stubley, VP ANZ sales, GumGum.[Karen Terranova]
In a post-digital transformation world an increasing number of brands are moving to a content marketing driven approach.
Adobe To Take On Facebook, Google
Adobe’s executive vice president and general manager, digital marketing, Brad Rencher says many companies lost their way when they started focusing on clicks and conversions rather than telling stories and that his company would now provide a platform for a community garden so companies would need ot be less reliant on Facebook and Google’s walled gardens.
The Salt Lake City-based Rencher told a room of Asia Pacific journalists last month in Las Vegas at Adobe’s Summit event that the ability to do something seduced companies into doing it rather than focusing on what they ought to be doing, which is telling a brands story.
The Mixology of Content Marketing [INFOGRAPHIC]
Sometimes the best way to teach a person something is to present it within a familiar framework.
Suppose you don’t understand fractions. Sure, we could try to teach you from a fourth-grader’s textbook or we could teach you with a pizza (or pie if you’re lactose intolerant). All of a sudden fractions aren’t so intimidating, and the information becomes (queue dad joke) digestible.
Seems JBH (a UK-based content marketing agency) noticed this, too, based upon its cocktail-inspired guide to content marketing.
![The Mixology of Content Marketing [INFOGRAPHIC]](https://www.honeyweb.com.au/uploads/blog/The_Mixology_of_Content_Marketing.jpg)
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