Honeyweb Blog / Content Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
A Love Story: When Marketing and Sales Get Aligned [Podcast]
On the fifth and final episode of this UpClose Podcast Series with Dayle Hall, SVP of Marketing at Lithium Technologies, we discuss the “love story” between marketing and sales.
This podcast series showcases The 5 Most Influential Topics for B2B Marketing, and includes one episode each on influencer marketing, data overload, digital customer experience, and the state of social engagement.
On this episode, you’ll discover what’s possible when aligning marketing and sales, leading the two to work superbly together toward common goals.
By Bernie Borges
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![A Love Story: When Marketing and Sales Get Aligned [Podcast]](https://www.honeyweb.com.au/uploads/blog/shutterstock_392048869.jpg)
5 New Facebook Updates and Tests Spotted This Week
Every week, every day, Facebook is trying out something new.
Some of those experiments take off – like Reactions – while others fall flat – like Facebook Stories (though I wouldn’t be counting it out just yet).
And while new tools and options are great, with so many different updates floating around, they can also be difficult to keep track of.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
12 Simple Steps for Writing an Awesome Blog Post [Infographic]
So you want to know how to write a blog post but you don’t know where to start? Maybe you have a great idea but you’re finding it difficult to put pen to paper.
Don’t worry you’re not alone - this is something a lot of bloggers go through. It takes time to find your groove, especially when you're new to blogging or writing in general.
If you’re stuck and you're looking for help on how to write a blog post then you've come to the right place.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![12 Simple Steps for Writing an Awesome Blog Post [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_526870177.jpg)
Marketing as a Profit Center - an Interview with Joe Pulizzi [Podcast]
I recently sat down with Joe Pulizzi, founder and CEO of Content Marketing Institute.
We discussed his new book 'Killing Marketing', which is essentially about making marketing a profit center.
Don’t believe me? Read on or watch my video conversation with Joe below.
By Bernie Borges
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![Marketing as a Profit Center - an Interview with Joe Pulizzi [Podcast]](https://www.honeyweb.com.au/uploads/blog/marketing-plan.jpg)
7 Tools to Help Amplify Your Organic Content Reach
As you're no doubt aware, organic reach for social media content is declining, across pretty much all platforms.
Facebook reach is down some 20% in 2017 alone, while Twitter and Instagram have both switched to more algorithm-defined feeds, which optimize for engagement, as opposed to pure connection.
The impetus for such measures makes sense - as Facebook's proven with their News Feed algorithm, show users more of what they like and they'll come back for more.
By Jessica Davis
socialmediatoday.com
Honeyweb are your local content marketing experts, contact us to discover how we can help your business.
B2B SaaS Marketing Strategy: 27 Smart Marketing Tools and Tactics
SaaS companies come and SaaS companies go,
I watch closely. Sometimes from the outside. Sometimes from within.
The death rate of SaaS companies can be discouraging, but on the other hand, the long and growing list of mega-success stories in the software subscription business is downright inspiring.
By Barry Feldman
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
4 Strategies to Improve Lead Quality at the Time of Conversion
I've been writing a lot lately about conversion optimization tips and how to improve the experience that compels prospects to share their contact information.
But optimizing your conversions shouldn't only be about getting more leads, it should also be about getting better leads, and better information about the leads that are signing up.
You have to be careful, however, as you don't your desire for more information to get in the way of conversions.
By Bob Carver
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
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