Honeyweb Blog / Content Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Is Content Marketing a Waste of Time and Money? Data and Lessons Learned from 20 posts in 30 days.
Before I address the burning question in the headline, let’s rewind to the start of product awareness month for some context.
I kicked 2018 off with a bold, self-inflicted challenge to write 30 blog posts in 30 days in a bid to increase adoption of our two new products, Popups and Sticky Bars.
The initial thinking was to call this effort Product Marketing Month, with the content based on my journey to become a more proficient product marketer.
By Oli Gardner
unbounce.com
Honeyweb are your local Content marketing experts, contact us to discover how we can help your business.
The Last Thing Your Target Customer and Audience Wants From You is More Content
Facebook recently announced some big changes coming to their News Feed algorithm which will impact brands of all sizes.
And as the social ecosystem of “experts” broke down, blogged about, and summarized their thoughts on these changes
What surprised me the most was how many marketers who claim to be knowledgeable in the space seemed shocked by the changes.
By Pam Moore
socialmediatoday.com
Honeyweb are your local Content marketing experts, contact us to discover how we can help your business.
50+ Content Marketing Stats to Guide Your 2018 Strategy [Infographic]
Is 2018 the year you embrace content marketing?
Need some facts and figures to help form your strategy?
Point Visible share the stats you need to know in this infographic. Here are a few that stand out.
By Mark Walker-Ford
socialmediatoday.com
Honeyweb are your local content marketing experts, contact us to discover how we can help your business.
![50+ Content Marketing Stats to Guide Your 2018 Strategy [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_1011730195.jpg)
AI-Powered Content Holds The Key To Sales Success
In this opinion piece, Andy Pattinson, managing director at Seismic for Australia and New Zealand
Explains why Aussie marketers should look to artificial intelligence (AI) to enhance their content strategy and, in turn, help their business’ sales team bring in the big bucks.
More and more, organisations are starting to brand themselves as customer-centric by making heavy investments in customer advocacy programs, whether that’s B2C or B2B focused.
By Nidhi Gorai
bandt.com.au
Honeyweb are your local content marketing experts, contact us to discover how we can help your business.
3 Creative Ways to Give Your Content Efforts a Boost - Whiteboard Friday
We know that content is our doorway to earning countless SEO benefits for our sites.
Admittedly, though, it’s too easy to get stuck in a rut after one too many content marketing campaigns.
In this extra-special holiday edition of Whitebeard Friday (see what we did there?), Rand offers three novel ways to add sparkle to your content creation efforts.
By Rand Fishkin
moz.com
Honeyweb are your local content marketing experts, contact us to discover how we can help your business.
5 Ways to Come Up With Valuable Content Ideas for Your 2018 Editorial Calendar
Now people all across the web are getting ready to launch their new marketing campaigns, with high hopes for 2018.
The time is right for some fresh, exciting content.
But unfortunately, coming up with relevant topics can be difficult, especially when you're planning out an extended editorial calendar - meaning you have to think of many, many, many topics to cover.
By Ann Smarty
socialmediatoday.com
Honeyweb are your local content marketing experts, contact us to discover how we can help your business.
New Data Reveals it’s Time to Change Your Headline Strategy
Every day, people work really hard to create quality content, but then they shoot themselves in the foot by slapping on some crappy headline onto it.
It's mind-blowing. Your headlines shouldn't be an afterthought - content that has a catchy headline is more likely to be clicked on and read.
Content that gets more clicks and engagement gets rewarded, especially in Google's search results and Facebook's News Feed.
By Larry Kim
socialmediatoday.com
Honeyweb are your local content marketing experts, contact us to discover how we can help your business.
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