Honeyweb Blog / Content Marketing Management
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Creating Content Your Customers Will Love
Content marketing may have been crowned 'king' by digital marketing experts, but many companies are still struggling to figure out exactly how to make it work for them. After all, it isn’t as simple as publishing a bunch of blog posts or starting a monthly newsletter. You have to find something meaningful to say, and deliver the message at the right time.
So where on earth do you start?
By Lynn Morrison
socialmediatoday.com
Think Your Content Marketing Plan’s Finished? Think Again
I call the content marketing planning process“swallowing the elephant.” It takes several months to do it right, and the work is detailed, grueling, and all-consuming – so much so that it’s easy to forget that the end of that process is just the beginning of your execution phase.
So here’s what often happens: The blessed day comes when you actually have a final, approved plan. And before you’re even halfway through your happy dance, you realize you have no bloody idea what to do next.
By Bob Keaveney
socialmediatoday.com
How to Curate Content Without Being Mindless and Mundane
“Content curation not only alleviates the pressure of having to devote valuable time to creating original content, but it also adds credibility and third party validations to your efforts.”
~ Jason Miller, LinkedIn, from "The Power of Content Curation" by ScoopIt
How many times have you seen a blog post or book chapter begin with a quote from a subject matter expert? It’s called content curation.
By Barry Feldman
socialmediatoday.com
Why visuals are so important in content marketing and five ways to do them well
Human beings are wired for visual content. Learn how you can meet the challenge of creating eye-catching images and videos.
For millennia we’ve used visual cues to understand the world around us and relied on imagery to communicate complicated ideas quickly and clearly. As a result, our brains typically process visual information 60,000 times faster than text.
So, if your audience is human, your content marketing needs to be visual. Studies have shown thatpeople will retain 65% of information if it includes a relevant image – compared to only 10% without – and introducing an image into a piece of content increases understanding from 70% to 95%.
socialmediatoday.com
Content Shock Is Coming! Time To Prepare Your Brand Now!
In this guest post, Felix Krueger, co-founder and director of Which-50 Media, says “content shock” is coming! Basically, there’ll be too much content marketing for humans to consume. Here’s his tips to ready yourself for when content Armageddon arrives…
Five years ago content marketing was in its infancy in Australia with little to no knowledge about the philosophy behind this new approach to marketing communication.
By B&T Magazine
bandt.com.au
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