Honeyweb Blog / Consumer Targeting
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There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
12 Facebook Ad Fails
Facebook advertisements need to be properly orchestrated, in order to lure customers into making purchases
Be it driving conversions via the social platform or clicking through the landing pages, amplifying sales is of paramount importance and companies must immediately fix the inadequacies associated with the existing advertisement campaigns— especially over Facebook.
Generic ads have lost their steam and 2017 is an era of personalised advertising. Facebook, fortunately, offers everything necessary for this perfect concoction but it would be appropriate to take a closer look at the lingering mistakes and fixes for the following:
- Mundane Images
- Incorrect Targeting
- Lack of innovation
Read the full article here. Source: Richard Smith
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