Honeyweb Blog / Conclusions Precede Decisions
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
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Conclusions Precede Decision: 2 case studies that teach the most effective way to amplify conversion
Data is about working backward through a customer’s behavioral traces into their decisions.
These decisions are based on conclusions customers make from observation sets that we, as marketers, present to them.
McGlaughlin shows case studies about landing page optimization for a mattress brand and pricing strategy for a software as a service.
By Linda Johnson
marketingexperiments.com
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