Honeyweb Blog / Business
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
TV Gloom: Where To Next For Seven, Nine And Ten?
It wasn’t a great 2016 for the free-to-air (FTA) players and now 2017’s looking even more calamitous than the year previous for Seven, Nine and Ten
When Seven unveiled its half year results – including a 91% dip in profits – it set the tone for the FTA networks besieged by tired programming, falling audience eyeballs and plummeting ad revenues (SMI Data out yesterday found TV ad revenues down 4.7% YOY to January).
Adding to the gloom, yesterday Ten’s CEO Paul Anderson warned shareholders of a bumpy year ahead. Anderson said the broadcaster was being buffeted by falling ad revenues, rising costs, ongoing threats from digital players and hefty license fees.
Read the full article here. Source: B&T Magazine
With this drop in television ratings, online marketing is only strengthening in its authority and potential, offering businesses a credible and powerful platform to promote their brand and products.
Are you ready to take your business to the next level and connect with a wider online audience? Learn more about our complete online marketing solutions here. Contact us today by clicking here.
Social Media Compliance for Business
Over 15.8 million Australians are on social media, and 57% of them are active on social media at least once a day
Whether or not your business has a social media presence, it’s likely your employees do.
With this in mind, it’s important you keep up to date with current trends and potential issues relating to social media use by your business and your employees.
As we enter 2017, here’s what employers and employees should understand about social media in the workplace.
Click here to read the full post. Source: Sarah Mateljan
Ensure your business is in the loop when it comes to social media trends and practices. Click here to learn more about our services, or here to start a conversation with us.
4 Social Media Mistakes Your Business Can’t Afford to Make
Social media marketing is something you need to be doing
It's too effective when it comes to growing your business to ignore it.
As more businesses make it a larger component of social media's marketing strategies, the more likely it is for mistakes to be made.
Fortunately, Jonathan Long from Entrepreneur listed the four biggest mistakes on social media.
- You're not interacting with followers
- You're overly promotional
- You don't include calls-to-action (CTAs)
- You spread yourself too thin
Stay updated and read the full detailed list here. Source: Jonathan Long
Learn how social media can enhance your business' performance here. Don't wait, contact one of our social media experts here and avoid the costly mistakes featured above.
4 Costly Mistakes Businesses Can Make on Social Media
Social media can either be an asset or a hindrance.
Social media is a powerful tool, but with this power comes great responsibility. Failure to understand just how influential and damaging social media mistakes can be will result in long-term damage and issues that inhibit growth. Thankfully, many of the costly mistakes businesses make are totally preventable.
Social media’s visibility and wide reach are its greatest strength and its greatest weakness. When you do something good, positive exposure can be extremely helpful to your brand. When you do something wrong, everyone is there to witness your shortcoming. With that being said, it’s critically important that you avoid making costly mistakes.
Click here to find out what they are. Source: Entrepreneur
Need help with your social media marketing or strategy? Click here to find out how we can help.
How Social Analytics Became The Key For Modern-Day Marketers
Kinship Digital GM Walter Adamson argues that most businesses only have a limited view of how to use social and says analytics is the key…
Companies remain hamstrung by a limited view of social that focuses too much on social media marketing. Instead they need a more holistic view of what social means for the whole business.
Social Media Strategies that will Boost Your Business
Learn how to start creating, implementing and measuring your social media strategy to grow your brand.
In this webinar, we’ll explore how you can establish business goals and objectives, create a content strategy, and measure your social media engagement.
How to Use Snapchat for Business
Are you interested in using Snapchat for your business? Wondering how to integrate it into your marketing?
Snapchat is the fastest-growing social network with more than 100 million daily active users. Of the businesses that market on social media, most use Facebook, but only 2% use Snapchat. The lack of competition on Snapchat means that your business has a great opportunity to stand out and shine on the platform.
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