Honeyweb Blog / Business Intelligence
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Director David Lynch on How to Go Fishing for Great Ideas
A master filmmaker known for his creativity explains how to reel the ideas in.
To get ahead in life, whether career or home or education or avocation, you need to innovate. No matter what the circumstances and direction, things will go wrong and you'll need solutions to the problems.
The foundation of innovation is creativity. There are things researchers know about the process, for example, it's the result of having new and varied experiences and knowledge come together in ways you haven't before seen. But how do you make that happen?
By Erik Sherman
inc.com
We are motivated by what we do and we would love the opportunity to discuss some ideas with you. Contact us!
Rebuilding Trust — The Millennial Marketer’s Challenge
In 2015, Millennials surpassed Generation X in total workforce, according to Pew Research
As that generational number continues to rise, undoubtedly a chunk of Millennials have and will be joining the marketing world.
However, trust is down across the board. The task at hand for Millennials joining the marketing landscape: rebuild that broken trust.
It won’t be easy, fortunately Rob Zaleski discusses some ways you can make it happen, including:
- Create community (internally and externally)
- Be Human and Transparent
- Be a Storyteller
Access the full article here. Source: Rob Zaleski
We at Honeyweb Online Marketing are committed to maintaining your brand's integrity, authority and trustworthiness. Click here to contact us and discuss how we can achieve this for your business.
The Marketer’s Fool Proof Guide To Analytics
Bamboozled by analytics and how it should fit into your marketing strategy? Never fear! Daniel Ng, senior director for the APAC region at data analytics company Cloudera has some hot tips for you here.
These days, we hear of businesses tapping on data analytics to gain insights and make data-backed, informed decisions on almost anything. Be it market data for driving a promotional campaign or inventory data for planning storage or warehousing, businesses are looking to data to enhance business performance, identify issues or overcome challenges.
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