Honeyweb Blog / Brands
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
4 Essential Goals on Social Media You Need to Optimize For
We all know by now that brands are capable of seemingly moving mountains when it comes to planning the right strategy to achieve their essential goals on social media.
You hear about how brands are making a killing with Facebook Ads or Promoted Pins
How they’re growing their audience with Instagram by the tens of thousands, and how single videos go viral seemingly overnight.
By Ana Gotter
adespresso.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
40% Of Consumers Want Socially Aware Brands But 50% Of Them Couldn’t Name One
The “Aspirationals” are on the rise the globe over and brands are being warned to ready themselves to meet their buying needs.
What’s an Aspirational, you may well ask? Well, they love to shop and buy stuff but they expect the brands and companies they buy from to be socially, ethically and environmentally conscious.
[B&T Magazine]
Posted byB&T MAGAZINE
Just Three Aussies In Top 100 Most Valuable Global Brands As Google Regains Top Spot
Google has stolen back its title as the planet’s most valuable brand from Apple, while only three Australian companies – Telstra, CBA and ANZ – have made this year’s BrandZ Top 100 Most Valuable Global Brands complied by WPP and market research firm Millward Brown.
Predictably, half of this year’s top 10 most valuable brands on the planet were tech firms. Google won back top spot from Apple after increasing its value by 32 per cent over the past 12 months and is now worth a staggering $US229 billion.
[B&T Magazine]
Posted byB&T MAGAZINE
If Big Name Companies Were More ‘Honest’ With Their Branding
It’s often not what companies put on the packaging that can harm us, it’s what they leave off that’s the problem, and DesignCrown has crafted it’s own little twist on some of the biggest brands in the business.
Brands are very careful about their public perception, and certainly about the messaging they put out around their products.
Is Your Company Psychopathic? How Brands Can Become More Human
One per cent of the general population are considered to be psychopaths, people who are unable to have any real empathy for people or animals. Don Peppers, the founding partner of management consulting firm Peppers & Rogers Group argues that just like psychopaths, traditional businesses are run without empathy for customers. In order to break away from this psychopathic behaviour, companies need to become more customer-centric.
“The problem that many companies have today is they’re maniacally focused on the short-term. Because all the financial metrics are short-term, even stock price (although it reflects the market’s opinions) are a short-term metric,” Peppers told B&T during his visit to Melbourne for SAP Hybris Commerce Masterclass.
Are Some Brands So Popular They Don’t Need To Advertise?
For fans of the Star Wars franchise, a date is probably all they needed to swarm the cinemas for the seventh film. The franchise is so well known it’s a wonder any marketing or advertising is needed to have people lining up for the next instalment.
The Wall Street Journal [paywall] quoted chief executive of Disney Robert Iger questioning how much marketing they really need to do, due to the popularity of the movies already.
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