Honeyweb Blog / Branding
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
5 Tips to Run a Sustainable Link Building Campaign
Do I want to do link building?
As I wait for the collective sigh of everyone reading this to subside, I think that this is a question that everyone in search asks themselves on a regular basis.
So that leads to the question, “Do I need to do link building?”
By Patrick Reinhart
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
New Report Highlights the Importance of Brand Awareness in SEO
The links between social media marketing and SEO have long been debated
And while there's no definitive connection between the two (Google, for example, doesn't factor in Likes and shares on social platforms when ranking pages)
Social platforms do facilitate content sharing, and help drive traffic - there are various key SEO elements which are very much directly influenced by social media activity.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
Audiences are moving, but no one is talking about it
Here is a stark fact: Since Netflix and Stan came into the market in 2015.
The latest Deloitte Media Consumer Survey showed 43% of respondents had a video streaming subscription like Netflix, up from 9% in 2014.
It’s a threat to the entire advertising industry - where will we be able to connect with these audiences in the future?
By Dan King
adnews.com.au
Honeyweb are your local media marketing experts, contact us to discover how we can help your business.
6 Great Examples of Brands Using Twitter Effectively
Twitter may not be the flashiest or trendiest social network the past few years.
It’s not as sexy as Snapchat, doesn’t change as quickly as Instagram, and isn’t in the news as often as Facebook.
There’s significantly less “keeping up” to do with Twitter than with its alternatives.
By Ben Jacobson
searchenginejournal.com
Honeyweb are your local brand marketing experts, contact us to discover how we can help your business.
Brands, Don’t Emulate Steve Jobs’ Marketing — Here’s Why
I used to be in a marketing leadership group, and any time we got into a discussion, someone invariably brought up how Steve Jobs did things.
There’s a reason this visionary so often gets mentioned in heated marketing discussions (usually to defend someone’s idea).
He is a huge celebrity. And he was a brilliant, rich world-changer. An innovative genius. But let’s call him what else he was .
By Daniel Burstein
targetmarketingmag.com
Honeyweb are your local brand marketing experts, contact us to discover how we can help your business.
Should Your Brand Take a Stand on Controversial or Political Issues?
The unofficial slogan of most big businesses and top brands should be, “Look before you leap.”
So, marketers and agencies working for a large company or brand name product should probably take a much
Much closer look – at Nike’s decision to make Colin Kaepernick the spokesperson in a campaign that says, “Believe in something. Even if it means sacrificing everything.”
By Greg Jarboe
searchenginejournal.com
Honeyweb are your local brand marketing experts, contact us to discover how we can help your business.
The Trust Trial: Could You Sell An IChicken?
Would you buy an Apple iChicken?
Our CEO, Flint McGlaughlin, often jokes that “If Apple released an iChicken, people would be lined up and down the streets to buy it.” But why?
At some point or another, we’ve all bought a product because of the brand name. But why do we prefer name brand cereal over the store brand?
By Shaniah McGlaughlin
marketingexperiments.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
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